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Advertising --- Psychological aspects. --- Advertising. Public relations --- Reclame --- Merken --- Merktrouw --- Beïnvloeding --- Branding --- Reclamepsychologie --- Reclamebeïnvloeding --- #KVHB:Marketing --- #KVHB:Reclame --- 369.4 --- 659.1.013 --- aandacht --- consumentengedrag --- maatschappij --- merken --- psychologie --- reclame --- reclamepsychologie --- verkoop --- waardering --- 659.1 --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Psychological aspects --- bedrijfseconomie, reclame, algemeen --- 659.1 )* PUBLICITEIT - RECLAME --- publiciteit --- Merk

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Essentieel zijn de vragen waarom een bedrijf sponsort, wat het sponsort, wat dat moet kosten en hoe het kan worden georganiseerd. Dit boek geeft antwoord op die vier basisvragen: het laat zien welke functies sponsoring kan vervullen in de marketingcommunicatie, corporate communicatie en public realtions van een bedrijf. Er wordt duidelijk gemaakt op welke wijze profijt kan worden gehaald uit de associatie met projecten in sport of cultuur. (Bron: covertekst)

Sponsoring. --- Applied marketing --- Advertising. Public relations --- Mass communications --- Sponsoring --- Sponsoring (alle aspecten) --- Cultuursponsoring --- Sportsponsoring --- Fondsenwerving --- Evaluatie --- 659.1 --- #KVHA:Communicatie --- #KVHA:Sponsoring --- E02154.jpg --- 659.1 Publicity. Advertising --- Publicity. Advertising

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reclame --- Advertising. Public relations --- briefing --- Reclame ; advertenties --- 659 --- 659.1 --- #KVHB:Reclame --- #KVHB:Marketing --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- Briefing --- Tekstschrijven --- Reclamebureaus --- Consumentengedrag --- Reclame-effecten --- Reclamebureau --- Reclame

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PR (public relations) --- communicatiestrategie --- Advertising. Public relations --- adverteren --- 659.1 --- 658.81 --- #SBIB:309H2811 --- Publicity. Advertising --- Sales organization --- Reclame: bedrijfseconomische aspecten, productie- en distributiestructuren (bedrijfstak, media, mediaplanning) --- 658.81 Sales organization --- 659.1 Publicity. Advertising

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Advertising. Public relations --- Reclame --- Marketingmix --- Reclameplanning --- Briefing --- Reclamebureaus --- Direct mail --- Mediaplanning --- Public relations --- Televisie --- Televisiereclame --- Reclamereglementeringen --- 659.1 --- Reclamebureau --- Reclamereglementering --- Onderzoek --- Geweld