Listing 1 - 10 of 96 << page
of 10
>>
Sort by
Food is love : advertising and gender roles in modern America
Author:
ISBN: 9780812204070 9780812219920 0812219929 Year: 2006 Publisher: Philadelphia (Pa.) : PENN/University of Pennsylvania Press,

Advertising and consumer citizenship : gender, images, and rights
Author:
ISBN: 0415223237 0415223245 1280108169 0203991893 1134595182 9780203991893 9780415223232 9780415223249 9786610108169 6610108161 9781134595181 9781134595136 9781134595174 1134595174 Year: 2000 Publisher: London : Routledge,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

Provocateur: images of women and minorities in advertising
Author:
ISBN: 9780742555389 0742555380 9780742555396 0742555399 Year: 2008 Publisher: Lanham Rowman & Littlefield


Book
Publipost
Year: 1959 Publisher: Brussel Cotelle & Foucher

Loading...
Export citation

Choose an application

Bookmark

Abstract


Book
Media sexploitation
Author:
Year: 1977 Publisher: New York New American Library

Loading...
Export citation

Choose an application

Bookmark

Abstract

Pocketbook power: how to reach the hearts and minds of today's most coveted consumers - women
Author:
ISBN: 0071418601 Year: 2004 Publisher: New York McGraw-Hill

Loading...
Export citation

Choose an application

Bookmark

Abstract

Food is love : food advertising and gender roles in modern America
Author:
ISBN: 0812219929 9786613212184 1283212188 0812204077 9780812219920 0812239296 9781283212182 9780812204070 Year: 2006 Publisher: Philadelphia [Pa.] : University of Pennsylvania Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.


Book
Getting real : challenging the sexualisation of girls
Author:
ISBN: 1876756756 1742194214 1742192769 Year: 2009 Publisher: North Melbourne, Vic. : Spinifex Press,

Loading...
Export citation

Choose an application

Bookmark

Abstract

Assembling writers, advocates, and academics, this volume spotlights the sexualization and objectification of girls and women in the media, popular culture, and society. From clothing and music to magazines and toys, this collection explores today's advertising and merchandising techniques and the effects they have on the premature portrayal of girls as sexual beings. Arguing that the sexualization of girls leads to self-destructive behaviors such as eating disorders and self-harm as well as to increased anxiety, depression, and low self-esteem, this account bl


Book
Le cinéma et la presse 1865-1960
Authors: ---
Year: 1961 Publisher: Paris Armand Colin

Loading...
Export citation

Choose an application

Bookmark

Abstract

Listing 1 - 10 of 96 << page
of 10
>>
Sort by