Listing 1 - 10 of 96 | << page >> |
Sort by
|
Choose an application
Advertising. Public relations --- Advertising --- Symbolism in advertising --- Psychological aspects --- -Symbolism in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Symbolism in advertising. --- Psychological aspects. --- -Symbolism in advertising. --- Advertising - Psychological aspects --- Communication visuelle --- Symbolisme --- Publicité --- Dans la publicité --- Aspect psychologique --- Aspect social --- Sociology --- Book
Choose an application
Annotation
History --- Sex role in advertising --- Advertising --- Women consumers --- Women in advertising --- Men in advertising --- Food --- Sociology of culture --- Sociology of the family. Sociology of sexuality --- Nutritionary hygiene. Diet --- Advertising. Public relations --- anno 1900-1999 --- United States of America
Choose an application
Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture
Choose an application
Advertising --- Minorities in advertising. --- Women in advertising. --- Social aspects. --- Advertising. Public relations --- Sociology of minorities --- Sociology of the family. Sociology of sexuality --- Human physiology --- Race --- Body --- Racism --- Publicity --- Sexism --- Images of women --- Book
Choose an application
Advertising. Public relations --- Publicity --- Book --- anno 1950-1959 --- Belgium
Choose an application
Sexology --- Mass communications --- Advertising. Public relations --- Media --- Publicity --- Sexuality --- Book
Choose an application
Consumer behavior --- Marketing --- Advertising. Public relations --- Publicity --- Book --- Consumption
Choose an application
Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream.Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.
History --- Advertising. Public relations --- Sociology of culture --- Nutritionary hygiene. Diet --- Sociology of the family. Sociology of sexuality --- anno 1900-1999 --- United States --- Sex role in advertising --- Men in advertising --- Women as consumers --- Advertising --- Women consumers --- Women in advertising --- Consumers --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- History. --- Food --- Food&delete& --- United States of America --- American History. --- American Studies. --- Home Economics. --- Gender roles --- Images of men --- Stereotypes --- Images of women --- Book
Choose an application
Assembling writers, advocates, and academics, this volume spotlights the sexualization and objectification of girls and women in the media, popular culture, and society. From clothing and music to magazines and toys, this collection explores today's advertising and merchandising techniques and the effects they have on the premature portrayal of girls as sexual beings. Arguing that the sexualization of girls leads to self-destructive behaviors such as eating disorders and self-harm as well as to increased anxiety, depression, and low self-esteem, this account bl
Developmental psychology --- Sociology of the family. Sociology of sexuality --- Sexology --- Mass communications --- Advertising. Public relations --- History of civilization --- Feminism --- Identity --- Media --- Girls --- Fashion --- Publicity --- Sexuality --- Sexual intimidation --- Appearance --- Images of women --- Book --- Girls in popular culture. --- Children in advertising. --- Sex in advertising. --- Advertising --- Body image --- Psychological aspects. --- Social aspects.
Choose an application
Mass communications --- Advertising. Public relations --- Film --- Movies --- Media --- Publicity --- Book --- France
Listing 1 - 10 of 96 | << page >> |
Sort by
|