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Book
Keeping up the Kardashian brand
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ISBN: 1498520618 0739177168 9780739177167 130609416X 9781306094160 9780739177150 073917715X Year: 2014 Publisher: Lanham

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Abstract

The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies,

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