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The Kardashian family is a contemporary cultural touchstone, recognizable throughout the world, connoting warrantless celebrity, voluptuous beauty, and social media savviness. This book explores the Kardashians' brand and celebrity via narrative discourse analyses of the television reality series Keeping Up with the Kardashians, social media utilization, and popular press presence. This three-pronged study of Kardashian media permits insights into contemporaneous American culture, namely societal norms, values, and ideologies,
Branding (Marketing) --- Celebrities --- Fame --- Popular culture --- Social media --- Television personalities --- User-generated media --- Communication --- User-generated content --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Intellectual life --- Mass society --- Recreation --- Culture --- Celebrity --- Renown --- Glory --- Brand name products --- Marketing --- Advertising --- Social aspects --- History --- Economic aspects --- Keeping up with the Kardashians (Television program)
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