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This book provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals.

persuasieve communicatie --- Advertising. Public relations --- Mass communications

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Some of the world's most lethal terrorist organizations have become media-centric enterprises, while also hijacking a major world religion, holding large swathes of physical territory, and governing their own virtual states. In this book, the author traces how terrorism has proliferated and increased significantly in menace in the relatively brief period between the rise of Al Qaeda and the creation of Islamic State. With close attention to the linkages between media, religion, and violence, the book offers incisive analysis of how organizations such as Islamic State, Al Qaeda, and Boko Haram operate and reflects on how terrorism may continue to evolve. The author argues that 21st century terrorism is enabled by new media and depends on social networks as connective tissue, while interacting simultaneously with religion and socio-economic and political grievances. The book prescribes new measures for counterterrorism efforts, underscores the importance of soft power, and makes a strong case for recognizing that we have entered an era of terrorism of undetermined duration.

Polemology --- Mass communications --- TERRORISM --- TERRORISM AND MASS MEDIA

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Mass communications --- Journalism --- International groups --- anno 1900-1999 --- International groupsanno 1900-1999

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With all new and expanded chapters, this third edition provides an in-depth look at how terrorists exploit mass media to get attention, spread fear and anxiety among the targets of this sort of violence, and threaten further attacks. The traditional news media's appetite for shocking, sensational, and tragic stories has always resulted in over-coverage of terrorist events and threats. But today, social media, such as Twitter, Facebook, and YouTube, allow terrorists to communicate directly with huge audiences around the globe spreading their propaganda, radicalizing and recruiting followers, and providing know-how to 'lone wolves'. On the other hand, governments in democracies, too, utilize mass media to enlist public support for counterterrorist measures. This volume will help readers to understand the centrality of media considerations in both terrorism and counterterrorism.

TERRORISM--PRESS COVERAGE--USA --- TERRORISM IN MASS MEDIA --- TERRORISM AND MASS MEDIA--USA --- Polemology --- Mass communications

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When an epidemic strikes, media outlets are central to how an outbreak is framed and understood. While reporters construct stories intended to inform the public and convey essential information from doctors and politicians, news narratives also serve as historical records, capturing sentiments, responses, and fears throughout the course of the epidemic. This book demonstrates how news reporting on epidemics communicates more than just information about pathogens; rather, prejudices, political agendas, religious beliefs, and theories of disease also shape the message. Analyzing seven epidemics spanning more than two hundred years - from Boston's smallpox epidemic and Philadelphia's yellow fever epidemic in the eighteenth century to outbreaks of diphtheria, influenza, and typhoid in the early twentieth century - the author discusses how shifts in journalism and medicine influenced the coverage, preservation, and fictionalization of different disease outbreaks. Each case study highlights facets of this interplay, delving into topics such as colonization, tourism, war, and politics. Through this investigation into what has been preserved and forgotten in the collective memory of disease, the author sheds light on current health care debates, like vaccine hesitancy.

EPIDEMICS--PRESS COVERAGE--USA --- JOURNALISM--SOCIAL ASPECTS--USA --- Epidemiology --- Mass communications --- World history