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J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish.

Customer relations. --- Customer services. --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Customer services --- Experience --- Target marketing --- Market targeting --- Target markets --- Marketing --- Knowledge, Theory of --- Philosophy --- Psychology --- Reality --- Pragmatism --- E-books --- Experience. --- Target marketing.