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The contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part.

Advertising, Political --- Television in politics --- Political broadcasting (Television) --- Politics, Practical --- Advertising in politics --- Political advertising --- Press and politics --- Reclame --- Politiek --- Politieke marketing --- Cultuurstudie --- Politieke communicatie --- Onderzoek --- Televisie --- Televisiereclame --- Reclame-onderzoek

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Advertising. Public relations --- Political parties --- Advertising, Political. --- Television in politics. --- 32.019.5 --- Television in politics --- Advertising, Political --- #SBIB:309H271 --- #SBIB:309H1524 --- Advertising in politics --- Political advertising --- Politics, Practical --- Press and politics --- Political broadcasting (Television) --- Openbare mening. Publieke opinie --- Politieke communicatie: toepassingsgebieden --- Radio- en/of televisieprogramma’s met een persuasieve functie --- 32.019.5 Openbare mening. Publieke opinie

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#KVHA:Marketing --- #KVHA:Politiek --- #KVHA:Communicatie --- Marketing --- Communication in marketing --- Politics, Practical --- Political sociology. --- Communication en marketing --- Politique --- Sociologie politique --- Political aspects --- Aspect politique --- Advertising, Political --- Public relations and politics --- Communication in politics --- Politics and public relations --- Public relations --- Advertising in politics --- Political advertising --- Press and politics --- Marketing politique --- Advertising, Political - France --- Public relations and politics - France --- Communication in politics - France

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The 2019 European Electoral Campaign: in the time of populism and social media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists. Edoardo Novelli is Professor at the University Roma Tre, Italy, where he teaches Political Communication and Media Sociology. His research interests focus on political communication, history of propaganda, electoral campaigns and on the relationship between politics, media and images. He is the responsible for the digital archive of Italian political commercials (www.archivispotpolitici.it) and principal investigator of the European Election Monitoring Center 20-23 (www.electionsmonitoringcenter.eu). Bengt Johansson is Professor in Journalism and Mass Communication at the University of Gothenburg, Sweden. His research and teaching focus on political communication and crisis communication. He is currently co-editor of the Journal of Visual Political Communication and is the principal investigator of Swedish Media Election Studies. < Dominic Wring is Professor of Political Communication at Loughborough University, UK. His research and teaching interests are in politics, campaigning, advertising and public relations and recently he co-directed a real-time news media analysis of the 2019 General Election in the UK. .

Advertising, Political. --- Elections --- European Parliament --- Electoral politics --- Franchise --- Polls --- Political science --- Politics, Practical --- Plebiscite --- Political campaigns --- Representative government and representation --- Advertising in politics --- Political advertising --- Press and politics --- European Communities. Parliament --- Communication in politics. --- Advertising. --- Europe --- Political Communication. --- European Politics. --- Politics and government.

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This book, in bringing together some of the leading international scholars on electoral behaviour and communication studies, provides the first ever stock-take of the state of this sub-discipline. The individual chapters present the most recent studies on campaign effects in North America, Europe and Australasia. As a whole, the book provides a cross-national assessment of the theme of political campaigns and their consequences.

Political campaigns. --- Advertising, Political. --- Elections. --- Voting. --- Polls --- Elections --- Politics, Practical --- Social choice --- Suffrage --- Electoral politics --- Franchise --- Political science --- Plebiscite --- Political campaigns --- Representative government and representation --- Advertising in politics --- Political advertising --- Press and politics --- Campaigns, Election --- Campaigns, Political --- Election campaigns --- Electioneering --- Negative campaigns --- Advertising, Political --- Voting --- #SBIB:031.AANKOOP --- #SBIB:309H271 --- #SBIB:324H50 --- #SBIB:324H60 --- Politieke communicatie: toepassingsgebieden --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Politieke socialisatie --- Balloting --- Political sociology --- Internal politics --- Advertising. Public relations