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Book
Understanding the financial industry through linguistics : how applied linguistics can prevent financial crisis
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ISBN: 1637420595 Year: 2021 Publisher: New York, New York : Business Expert Press,

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This book is an essential read for any professional dealing with data and information challenges.The author presents a new, unique approach to broad industry issues, leveraging applied linguistics and discusses how to break barriers that exist between language and data; the aim to make it easier for the financial industry (including regulators) to communicate - for the benefit of all investors. Unconventional in the cross-disciplinary pairing of applied linguistics and financial services, it is practical and intuitive in pursuing solutions. While focused on financial services, the approach is relevant for other industries that have similar challenges.


Book
The geometry of choice : language, culture, and education
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ISBN: 3030786552 3030786544 Year: 2021 Publisher: Cham, Switzerland : Palgrave Macmillan,

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The Discourse of Business Meetings : Agency and Power in Financial Organizations
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ISBN: 9783319661421 9783319661438 3319661434 Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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This book examines the social organizational discourse of task-oriented business meetings in a Kuwaiti financial organization and an American non-profit trade organisation. Focusing primarily on the linguistic behaviours demonstrating agency and power of managers and staff members displayed during these meetings, the project is based on ethnographic data collected during eight months of fieldwork. The author examines the similarities and differences between the linguistic behaviours of both organizations, particularly relating to the production of collective "we," "us," and "our" utterances and directive speech acts issued to explore how managers and co-workers perform agency and power in meetings. This distinctive book will shed light into the influence of language on the actions and relationships of managers and co-workers in business meetings, and will be of interest to applied linguists and discourse analysts in the field of business discourse in addition to business professionalsin management and finance.


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The Language of Money and Debt : A Multidisciplinary Approach
Authors: ---
ISBN: 9783319575681 3319575686 Year: 2017 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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This book analyses the language that ordinary people employ when discussing money, debt and financial behaviour. It documents and critiques this language from an array of disciplinary perspectives, with chapters on children's books, government infomercials, television poverty porn, the emotional experience of being indebted, and more. In doing so, it addresses common underlying questions concerning definitions of money and value, and scrutinises how people construct, negotiate and articulate meaning in these domains. This wide-ranging edited collection will be of interest to students and scholars of linguistics, sociology, communication, literature and anthropology.


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Good Data in Business and Professional Discourse Research and Teaching : Further Explorations
Authors: ---
ISBN: 9783030617578 9783030617585 9783030617592 9783030617561 3030617572 Year: 2021 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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This edited book engages with the richly interdisciplinary field of business and professional communication, aiming to reconcile the prescriptive ambitions of the US-centred business communication tradition with the more descriptive approach favoured in discourse studies and applied linguistics. A follow-up to the award-winning book The Ins and Outs of Business and Professional Discourse Research (Palgrave Macmillan, 2016), this volume brings together scholars and their recent work from wide-ranging business and professional settings to engage with the question of what counts as good data. The authors focus on four key themes - authenticity, triangulation, background and relevance - to shine a light on business and professional discourse as essential contextual and intertextual. This book will be of interest to scholars working in applied linguistics, sociolinguistics, and business communication, but also other social scientists interested in a range of perspectives on oral, written and digital language use in workplace settings. Geert Jacobs is Professor in the Department of Linguistics at Ghent University, Belgium. Sofie Decock is Associate Professor of Applied Linguistics at Ghent University, Belgium.


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Depicting the Consumer of Experiential Luxury : Identities, Values and Consumption Goals in Online Reviewer Discourse on Wine, Perfume and Chocolate
Authors: ---
ISBN: 9781137600806 9781137600790 9781349998975 9781349960774 Year: 2023 Publisher: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan,

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This book sheds light on the addressees of online reviewer discourse on wine, perfume and chocolate in order to explore how the discourse construes the consumer of experiential luxury. In the 21st century, luxury is more complex than ever before. Luxury products have become more affordable and hence accessible to new markets and consumer segments, and the groups of consumers seeking luxury experiences are more heterogeneous than ever. Yet, consumption choices as well as how these are thought about, evaluated and talked about still function to position consumers with respect to both how they see themselves and how they want others to see them. Many consumers seek to consume in subtle and sophisticated ways. They strive to develop consumption expertise with a view to maximizing their enjoyment from the luxury experience, avoiding overt displays of wealth while signalling status by means of luxury insight only available to the cognoscenti. One way for aficionados to develop their insight into the diversified and elusive realm of contemporary luxury is to engage with online reviewer discourse. The authors take a discourse analytic approach informed by the Appraisal model to expose the imagined addressees' characteristics and behaviour, the luxury values they embrace and the goals of their luxury consumption. The authors argue that the activity of online reviewers is such a crucial arena in contemporary luxury that a new form of luxury consumption has emerged, which they label review-based luxury. This book will be of interest to students and academics in the fields of Linguistics, Discourse Analysis, Communication, Argumentation, Media Studies and Marketing, as well as anyone with a general interest in wine, perfume and chocolate as experiential luxury. Charlotte Hommerberg is Senior Lecturer in English Linguistics at Linnaeus University, Sweden. Her engagement with discourse analysis comprises both teaching and research, and her prior work involves application and development of the Appraisal model for the study of wine discourse. Maria Lindgren is Associate Professor in Swedish Linguistics at Linnaeus University, Sweden. She has a keen interest in and a longstanding experience with discourse analysis in both teaching and research.


Book
Cognitive Plausibility in Natural Language Processing
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ISBN: 3031432606 Year: 2024 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This book explores the cognitive plausibility of computational language models and why it’s an important factor in their development and evaluation. The authors present the idea that more can be learned about cognitive plausibility of computational language models by linking signals of cognitive processing load in humans to interpretability methods that allow for exploration of the hidden mechanisms of neural models. The book identifies limitations when applying the existing methodology for representational analyses to contextualized settings and critiques the current emphasis on form over more grounded approaches to modeling language. The authors discuss how novel techniques for transfer and curriculum learning could lead to cognitively more plausible generalization capabilities in models. The book also highlights the importance of instance-level evaluation and includes thorough discussion of the ethical considerations that may arise throughout the various stages of cognitive plausibility research. .


Book
Handbook of mathematical models for languages and computation
Authors: --- ---
ISBN: 1523127449 1785616609 Year: 2020 Publisher: London, England : The Institution of Engineering and Technology,


Book
Keywords In and Out of Context
Authors: ---
ISBN: 303132529X 3031325303 9783031325304 Year: 2023 Publisher: Cham Springer International Publishing :Imprint: Springer

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This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life. This book: Provides a thorough history of the keyword, from primate and proto-speech communities to current times Explains how the concept of the keyword relates to human cognition and communication processes Highlights the applications of the keyword, both in and out of the library and information science context.


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The Language of Employability : A Corpus-Based Analysis of UK University Websites
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ISBN: 9783031102523 9783031102516 9783031102530 9783031102547 Year: 2022 Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan,

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This book employs a corpus-based Critical Discourse Analysis (CDA) methodology to analyse the language used by university careers services in the UK. Drawing on a corpus which includes the public-facing websites of careers services from 24 Russell Group and 34 Post-92 universities, the author highlights some of the potentially problematic 'common-sense' views and ideas that are currently promoted to students using these services. She argues that the language used by university websites promotes neoliberal ideology and encourages the denaturalisation of such language. This book will be of interest to linguists, sociologists, education scholars, and scholars who are otherwise interested in the notion of employability. Maria Fotiadou completed her PhD at the University of Sunderland, UK. She is now an independent researcher, and her research interests are in corpus linguistics, critical discourse analysis, the discourse of employability, genderstudies, language and power, ideology, and resistance.

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