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Basics Product Design: Visual Conversations introduces design students to the art of communication in design. Throughout the book, David Bramston explains the process of translation from rough concept to fully realised production, emphasising the importance of simplicity in creating effective sketches. There is also an examination of the many methods you can use to elicit an emotional response and an exploration of the physical realisation of ideas. Basics Product Design: Visual Conversations puts design theory into a real-world context with beautiful examples and case studies from some of the world's leading designers and artists. The title comprises a comprehensive introduction to the language of product design.

Industrial design --- New products. --- New products --- Methodology.

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Touted by Publisher's Weekly as "an unprecedented record," the new book in the New York series, New York 2000, is indeed an exceptional survey of this great city's architectural heritage. As the world's financial and cultural capital, New York demands the best in architectural design and balances the constant pressure to build with the need to preserve its historic fabric. Author Robert A. M. Stern and his colleagues trace the rise and fall of the real estate market, the impact of the designation of historic districts and new zoning on development, and the emergence of new commercial and residential centers. The survey is organized geographically, moving north from Lower Manhattan and covering the Bronx, Queens, Brooklyn, and Staten Island as well. New York 2000 documents milestones in the city's architectural history over the past forty years-the development of Battery Park City, the rebirth of Harlem and Times Square, the creation of the cultural precinct around the new MoMA, and the reclaiming of the waterfront along the East and Hudson Rivers as recreational parkland-and celebrates the achievements of internationally recognized architects such as Sir Norman Foster, Cesar Pelli, Richard Meier, and Renzo Piano.

Architectuur --- New York.

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Maker Pro is a book of essays by more than a dozen prominent and up-and-coming professional makers (Maker Pros). Each essay includes advice and stories on topics such as starting a kit-making business, taking a hardware project open-source, and plenty of encouragement to "quit your day job." This book is a reference for anyone who dreams of turning a hobby into a small business, and features stories from well-known professional makers; it will turn aspiration into inspiration.

New business enterprises.

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Too many new products fail. Mainly because new products are hard to differentiate from exisiting products and they don't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to acheive this. From a top author team with a wealth of experience in the industry and the academic field, Identifying Hidden Needs is full of practical examples and case studies on real products and services. From Coca-Cola to Bentley, Procter and Gamble to IKEA, Identifying Hidden Needs explains why these companies have been so successful.

369.1. --- Marketing research. --- New products. --- Marketing research --- New products

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Get the most out of New York In New York, it's all about who you know. And now you're connected. Angelika Taschen knows New York. She's been behind the velvet ropes, explored the secret, unmarked restaurants and beloved neighborhood delis, scoured Soho, Nolita and Tribeca's stylish stores, and scoped out hotels uptown and downtown, from sleek and chic to hidden charms. She provides an all-access pass to parts of New York even most locals don't know. Dictionary-style cutout tabs make it easy to flip through, and a pocket-sized map of Manhattan lists all the shops, hotels, and restaurants in the book. With this guide in hand, New York is yours for the taking. Featuring the Maritime Hotel, a former sailors' dorm, now Chelsea's coolest hotel; Robert De Niro's Greenwich Hotel, with its authentic Japanese spa; the cheap but chic Pod Hotel. Learn how to get the best table at the Waverly Inn, Vanity Fair editor Graydon Carter's exclusive salon for the glitterati; how to find Soho's hidden basement bar subMercer; the Shake Shack, for a terrific burger in the shade of Madison Square Park; Rao's, the Spanish Harlem Italian joint run by the Sopranos' actor who turned Madonna away; where to buy New York's best cheesecake; and Greenwich Letterpress, for hand-printed cards to send to envious friends who didn't make this fabulous New York trip!

New York (N.Y.) --- Hotels --- New York (stad) --- Restaurants --- Winkels --- reisgidsen --- New York (stad). --- reisgidsen. --- Reisgidsen.