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Social media : how to engage, share, and connect
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ISBN: 9781538154427 9781538154434 1538154439 Year: 2022 Publisher: Lanham Rowman & Littlefield

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Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users. Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals. Features of the fourth edition include: Chapter objectives and learning outcomes Social Media Expert profiles Theory into Practice boxes #LRNSMPR (Learn Social Media and Public Relations) boxes Comprehensive glossary of terms Coverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphere New appendix with social media guidelines template


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Enterprise Social for the Java Platform
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ISBN: 9781484295717 9781484295700 9781484295724 1484295714 Year: 2024 Publisher: Berkeley, CA Apress :Imprint: Apress

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Learn everything you need to know about frameworks that help developers to integrate their solutions with social networks or APIs, from general purpose (Facebook, Twitter, Google, Mastodon) to specialized (LinkedIn, Xing, WhatsApp, YouTube, Instagram, Flickr, TikTok) to vertical (eToro, Fitbit, Strava). This book will teach you how to add social media features to web applications or services developed using Java, Jakarta EE, or generally running on a Java Virtual Machine (JVM). Jam-packed with practical examples of social integration into enterprise applications, you’ll learn how to address common requirements such as social login, identity federation, single sign-on via social accounts, OpenID Connect, and mashups. You’ll also see how to leverage Java social frameworks like Facebook Business SDK, Twitter4J, Agorava, Keycloak, and Spring Security. Enterprise Social for the Java Platform is an excellent companion to books covering Jakarta EE Security, Spring Security, portals, and related frameworks. Upon completing it, you’ll be armed with the expertise you need to integrate your own Java enterprise applications with social media networks. You will: Harness the reach and power of social media platforms by integrating your enterprise Java applications with them Understand social media standards for different platforms Address common security issues.

Groundswell : winning in a world transformed by social technologies
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ISBN: 9781422125007 1422125009 Year: 2008 Publisher: Boston, Mass. Harvard Business Press

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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry - and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business - including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.


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Social media : the academic library perspective
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ISBN: 9780081024096 9780081024102 008102410X 0081024096 Year: 2019 Publisher: Cambridge, Massachusetts : Chandos Publishing,

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Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.Includes a step-by-step guide on the use of social media for academic libraries. Presents practical experience leveraged in the form of case studies. Provides quick, concise, and systematic recommendations for the use of social media. Written by academic librarians for academic librarians Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution's use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library.


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Towards a Wireless Connected World: Achievements and New Technologies
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ISBN: 9783031043215 9783031043208 9783031043222 9783031043239 Year: 2022 Publisher: Cham Springer International Publishing :Imprint: Springer

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This book gathers key advances in various areas related to using wireless Internet and wireless connectivity to achieve a more connected world. The world is now highly dependent on Internet connectivity. Even though some parts of the globe remain isolated, the smoothly running world all around us relies on Internet services for countless businesses and activities. During the COVID-19 pandemic, we have seen that exclusively relying on wired Internet would leave out a large part of our tech-savvy world. Hence, wireless connectivity is essential to anywhere, anytime connectivity. Further, in the event of a new pandemic or other disaster of global scale, wireless Internet offers a reliable way to keep us all connected. The contributors to this book, hailing from academia, industrial and research laboratories, report on the latest solutions, trends and technologies with the potential to make wireless Internet more reliable and secure for the years to come.


Periodical
Computational social networks.
ISSN: 21974314 21974314 Year: 2014 Publisher: Heidelberg, Germany : SpringerOpen,

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"Showcases refereed papers dealing with all mathematical, computational and applied aspects of social computing"--Journal home page.


Book
How blogs work. Tips & tricks voor beginnende en ervaren bloggers
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ISBN: 9789401420402 Year: 2014 Publisher: Tielt Lannoo

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Bloggen is immens populair en wordt steeds invloedrijker. Topbloggers inspireren vele duizenden volgers. Maar hoe ga je concreet aan de slag ? En hoe zet je de stap van hobbyblogger naar professionele blogger ?Journalist Stephanie Duval blogt al meer dan tien jaar en lanceerde vijf jaar geleden haar succesvolle blog 70percentpure.Ondertussen werkt ze ook als content consultant achter de schermen bij diverse topmerken.Voor dit boek putte ze uit haar eigen ervaring en ging ze te rade bij topbloggers in binnen- en buitenland.Het resultaaat is een inspirerende boek vol praktisch tips die je helpen om van je blog een sterk merk te maken.Bron : http://www.lannoo.be


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Trust-based collective view prediction
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ISBN: 9781461472025 1461472024 Year: 2013 Publisher: New York : Springer,

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Collective view prediction is to judge the opinions of an active web user based on unknown elements by referring to the collective mind of the whole community. Content-based recommendation and collaborative filtering are two mainstream collective view prediction techniques. They generate predictions by analyzing the text features of the target object or the similarity of users’ past behaviors. Still, these techniques are vulnerable to the artificially-injected noise data, because they are not able to judge the reliability and credibility of the information sources. Trust-based Collective View Prediction describes new approaches for tackling this problem by utilizing users’ trust relationships from the perspectives of fundamental theory, trust-based collective view prediction algorithms and real case studies. The book consists of two main parts – a theoretical foundation and an algorithmic study. The first part will review several basic concepts and methods related to collective view prediction, such as state-of-the-art recommender systems, sentimental analysis, collective view, trust management, the Relationship of Collective View and Trustworthy, and trust in collective view prediction. In the second part, the authors present their models and algorithms based on a quantitative analysis of more than 300 thousand users’ data from popular product-reviewing websites. They also introduce two new trust-based prediction algorithms, one collaborative algorithm based on the second-order Markov random walk model, and one Bayesian fitting model for combining multiple predictors. The discussed concepts, developed algorithms, empirical results, evaluation methodologies and the robust analysis framework described in Trust-based Collective View Prediction will not only provide valuable insights and findings to related research communities and peers, but also showcase the great potential to encourage industries and business partners to integrate these techniques into new applications.


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Digital legacy and interaction : post-mortem issues
Authors: ---
ISBN: 9783319016313 3319016318 Year: 2013 Publisher: Cham, Switzerland : Springer,

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The views of leading researchers on the emerging topic of post-mortem digital legacy and posthumous interaction are explored in this book which combines the technical, cultural and legal aspects associated with this new branch of HCI. The technical aspects of emerging technologies, both for the web and mobile platforms, are analysed and useful information is provided for system development, requirements engineering, and data management and storage. The authors address the cultural aspects of virtual identity, ethical problems, cross-culture differences regarding memories and death, bereavement, taboos and beliefs, and the visual/verbal representations of death. The legal aspects covered include regulation, property, privacy and conflicts between international and local jurisdictions. The coverage of Digital Legacy and Interaction: Post-Mortem Issues is relevant to the development of systems that consider the influence of death, bereavement and mortality on Human Computer Interaction. The interdisciplinary approach that guides this book is intended to foster enriching and innovative discussions amongst HCI scholars and professionals. Cristiano Maciel and Vinícius Carvalho Pereira are researchers at LAVI (Laboratory of Interactive Virtual Environments) and professors at UFMT (Federal University of Mato Grosso, Brazil).

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