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In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other ? consumerised politics and politicised consumption. Ultimately its concern is with the ?engineering of consent? ? the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose.Bron : routledge.com

Propagande national-socialiste. --- National socialism --- Totalitarianism and art --- Totalitarisme et art --- History. --- Politieke marketing --- Marketing --- Grafische vormgeving --- Propaganda --- Branding --- Massacommunicatie --- Financiewezen --- Oorlogspropaganda