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Book
The American Marshall Plan Film Campaign and the Europeans : a captivated audience?
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ISBN: 9781350009332 Year: 2018 Publisher: London Bloomsbury Academic

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Abstract

The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save war-torn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now.The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film – the 170 that remain from the 200 estimated to have been made – and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort.Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences.It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century.


Book
Homemade men in postwar Austrian cinema : nationhood, genre and masculinity
Author:
ISBN: 0857459465 Year: 2013 Publisher: New York : Berghahn Books,

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Despite the massive influx of Hollywood movies and films from other European countries after World War II, Austrian film continued to be hugely popular with Austrian and German audiences. By examining the decisive role that popular cinema played in the turbulent post-war era, this book provides unique insights into the reconstruction of a disrupted society. Through detailed analysis of the stylistic patterns, narratives and major themes of four popular genres of the time, costume film, Heimatfilm, tourist film and comedy, the book explains how popular cinema helped to shape national identity,


Book
The american Marshall plan film campaign and the europeans : a captivated audience?
Author:
ISBN: 1350009369 1350009342 9781350009349 9781350009356 1350009350 9781350009332 Year: 2017 Publisher: New-York : Bloomsbury Academic,

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"The US government launched the European Recovery Programme, otherwise known as the 'Marshall Plan', in order to save wartorn Europe from collapse in 1948. Yet while much is known about the economic side of the Marshall Plan, the extensive film campaign that accompanied it has been largely overlooked until now. The American Marshall Plan Film Campaign and the Europeans is the first book to explore the use of the Marshall Plan films and, importantly, their distribution and reception across Europe. The study examines every available film -- the 170 that remain from the 200 estimated to have been made -- and looks at how they were designed to instil hope, argue the case for economic restructuring and persuade the Europeans of the superiority of the liberal-capitalist system. The book goes on to reason that the films served as a powerful weapon in the cultural Cold War, but that the European audiences were by no means passive victims of the US propaganda effort. Maria Fritsche discusses the Marshall Plan films in the context of countries across Western, Northern and Southern Europe, covering the majority of the 17 European countries that participated in the Plan in the process. The book incorporates 70 images and utilises a vast number of archival sources to explore the strategies the US adopted to sway the minds of the Europeans, the problems they encountered in the process and, not least, the varied responses of the European audiences. It is a vital study for any scholar or student keen to know more about postwar recovery in Europe, the legacy of the Second World War or America's relationship with Europe in the 20th century."--Bloomsbury Publishing.


Book
Homemade Men in Postwar Austrian Cinema: Nationhood, Genre and Masculinity
Author:
ISBN: 9780857459466 0857459465 1299777805 9781299777804 0857459457 9780857459459 9780857459459 Year: 2013 Publisher: Berghahn Books

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Homemade Men in Postwar Austrian Cinema : Nationhood, Genre and Masculinity
Author:
ISBN: 9780857459466 Year: 2013 Publisher: New York; ; Oxford Berghahn Books

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Book
NS-Militärjustiz im Zweiten Weltkrieg : Disziplinierungs- und Repressionsinstrument in europäischer Dimension
Authors: --- --- --- --- --- et al.
ISBN: 3737003726 3847103725 Year: 2014 Publisher: Göttingen V&R Unipress

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