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This book is not just for reading. Design Thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing.Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colleges.Organizations are confronted with complex problems and issues that are no longer self-containe, clear or easy to define. The creative solution strategy offered by design thinking appears to be increasingly needed to adequately respond to the questions, wishes and needs of customers and society as a whole.This book unravels the thinking and working process of design thinking and offers practical tools for getting started. The author approaches design thinking in four chapters, from different perspectives: as a way of thinking, a way of working, a project approach and a tool box.Design thinking is a way of thinking answers the questions: How do design thinkers approach problems and challenges? Which six fundamental attitudes do they use and what do you need to know in order to use them? Design thinking is a way of working answers questions such as: What phases and milestones does the design process distinguish? What is the difference between the more structured design process and the 'messy' cycle of design thinking? Because you learn design thinking by doing, you will practice this in Design thinking is a project approach.Finally, in the last chapter Design thinking is a tool box, the methods and tools that you use in a design project will be discussed.https://www.standaardboekhandel.be/p/design-thinking-9789001752538
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A practical guide to integrate Design Thinking and Lean Startup in the service era
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Use design thinking for competitive advantage. If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization. This book will inspire you to: Identify customers' "jobs to be done" and build products people love; Fail small, learn quickly, and win big; Provide the support design-thinking teams need to flourish; Foster a culture of experimentation; Sharpen your own skills as a design thinker; Counteract the biases that perpetuate the status quo and thwart innovation; Adopt best practices from design-driven powerhouses.
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The Fuzzy Front End Gets Demystified in This Next-Generation User Research GuideThe first phase of the design thinking process is arguably the most crucial, as this is when human insights are leveraged to define value for customers. Yet this so-called "empathize" phase is often deemed optional or is executed poorly. This degrades the entire innovation process that follows by permitting preexisting biases and guesswork that make value creation a precarious bet.In User Experience Research: Discover What Customers Really Want, a human factors psychologist and an industrial designer have devised a foolproof first phase that addresses the shortcomings of the design thinking process. Based on their forty years of generative research experience in multiple industries, this is the definitive guide to user experience research. This repeatable approach is grounded in six key principles that connects users' desired emotional states to an actionable articulation of an experience. It also provides guidance on creating ideal experience frameworks that communicate clearly with all stakeholders, from business leaders to design practitioners.User Experience Research: Discover What Customers Really Want is an indispensable, fully illustrated, step-by-step manual for anyone seeking a more predictable pathway to the design of new or improved experiences that users truly desire and would find valuable.bron : https://www.standaardboekhandel.be/p/user-experience-research-9781119884217
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Design thinking --- Organisatieleer --- Innovatie --- Creativiteit
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Typografie --- Management --- Design thinking --- Lean
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Design discovery is crucial to a project’s success—unite your team in an approach toward a common goal. Explore the role of discovery in product design, how to use and structure your favorite techniques for success, and how to synthesize and document what you learn. With Dan Brown’s flexible framework for planning and practicing discovery activities, you’ll set every design endeavor on the right path.
Computer. Automation --- webdesign --- Design thinking --- Webdesign
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