Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Identity lies at the very core of culture, and is the key to our understanding of self. Understanding culture is imperative in avoiding identity crisis and rootlessness, and is a prerequisite for the effective shaping of identities and communication. Designers worldwide have given shape to the identities of corporations, organizations, locations, events, products, and services that surround us. This inspirational book showcases over 300 identities from around the globe and explicates the process of identity design by defining both the Brief and the Solution. This book's clear and concise manner assists readers in seeing how innovative, distinctive, and appropriate identities arise from designers' thorough understanding of mandate and cultural context.

Symbole graphique --- Identité visuelle --- Communication visuelle --- Corporate image --- Industrial design coordination --- Institutional advertising --- Symbolism in advertising

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising --- Symbolism in advertising --- Brand name products --- Psychological aspects --- Social aspects

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertising. Public relations --- Advertising --- Symbolism in advertising --- Psychological aspects --- -Symbolism in advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Symbolism in advertising. --- Psychological aspects. --- -Symbolism in advertising. --- Advertising - Psychological aspects --- Communication visuelle --- Symbolisme --- Publicité --- Dans la publicité --- Aspect psychologique --- Aspect social --- Sociology --- Book

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Communication in marketing --- Advertising --- Symbolism in advertising --- Communication en marketing --- Publicité --- Symbolisme dans la publicité --- Language --- Langage

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This text examines various industries to show how business endows products with evocative meaning. The author argues that foods now appeal through their sensuality and nosalgia, that houses and stores draw customers through their exoticism, and that tourist destinations offer thematic experiences.

Economics --- Values --- Imagery (Psychology) --- Symbolism in advertising. --- Advertising --- Imagery, Mental --- Images, Mental --- Mental imagery --- Mental images --- Imagination --- Visualization --- Behavioral economics --- Behavioural economics --- Psychological aspects.