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In his illustrated essay, Lars Müller traces the history of "Swiss Graphic Design" from the 1930s to the 1960s. Müller-Brockmann’s posters have become world famous for their ability to convey information with great visual tension, a sense of drama, and an extreme economy of means. Müller-Brockmann created a body of work in which timeless principles of visual communication are inscribed.

Müller-Brockmann, Josef --- Müller-Brockmann, Josef,

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One of Switzerland?s most important graphic designers, Josef Müller-Brockman (1914?1996) is the father of functional, objective design and an influential figure for generations of graphic designers around the world. He was a proponent of the grid system, which provides an underlying structure to graphic work, and he created many of the twentieth century?s most significant and memorable posters. His influence on the world of graphic design is immeasurable and his life and work will be presented in this volume for the first time in comprehensive monograph form, with an authoritative text by Kerry William Purcell, author of Phaidon's Alexey Brodovitch, and over 400 images, ranging from finished works and design drafts to personal photographs.

Müller-Brockmann, Josef, --- by Kerry William Purcell --- grafisch design --- Josef Müller-Brockmann (geboren Josef Müller) 1914-1996 (° Rapperswil, Zwitserland) --- grafische vormgeving --- Grafische vormgeving ; reclame ; 20ste eeuw : J. Müller-Brockmann --- affiches --- 766.07 --- brochures --- 766.038 --- typografie --- logo's --- corporate identity --- gebruiksgrafiek --- Müller-Brockmann Joseph --- twintigste eeuw --- Zwitserland --- 766.071 MUELLER-BROCKMANN --- Gebruiksgrafiek ; grafische designers, reclamekunstenaars, typografen, illustrators A-Z --- Gebruiksgrafiek ; 1950 - 2000 --- Graphic arts --- graphic design --- typography --- Müller-Brockmann, Josef