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This study investigates how. for the first time the new medium of radio impacted upon a presidential campaign. Prior to 1924 candidates were known to the public by their photographs and by the printed versions of their major speeches published in the press. Beginning in 1924, however, party standard-bearers were recognized by their voices.

Communication in politics -- United States -- History -- 20th century. --- Coolidge, Calvin, 1872-1933. --- Political campaigns -- United States -- History -- 20th century. --- Political culture -- United States -- History -- 20th century. --- Presidential candidates -- United States -- History -- 20th century. --- Presidents -- United States -- Election -- 1924. --- Radio broadcasting -- Political aspects -- United States -- History -- 20th century. --- Social change -- United States -- History -- 20th century. --- United States -- Politics and government -- 1923-1929. --- Presidents --- Radio broadcasting --- Communication in politics --- Political culture --- Social change --- Presidential candidates --- Political campaigns --- Regions & Countries - Americas --- History & Archaeology --- United States - General --- Candidates for president --- Nominees for president --- Presidential nominees --- Political candidates --- Radio --- Radio industry and trade --- Broadcasting --- Mass media --- Presidency --- Heads of state --- Executive power --- Election --- Political aspects --- History --- Coolidge, Calvin, --- United States --- Politics and government --- Coolidge, Calvin --- Coolidge, John Calvin,