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"Shopping while Black: Consumer Racial Profiling lays out the results of more than a decade of research on consumer racial profiling (CRP). Gabbidon and Higgins address the generally neglected profiling that occurs in retail settings, and more generally the offense of shoplifting. Although there is no easily accessible national database from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization, concluding with a review of CRP litigation. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, and Law programs, and will be of interest to the general reader"--

African American consumers.

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Demographics of spending by race and Hispanic origin on hundreds of products and services.

Consumers --- Consumers' preferences --- Ethnicity --- Economic aspects --- African American consumers --- Hispanic American consumers --- Asian American consumers

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Hispanic Marketing focuses on using cultural insights to connect with Latino consumers. Brought to you from the leaders in the field of Hispanic Marketing this third edition has been fully updated with the latest developments including: 27 new case studies in this edition emphasize on the digital marketing applications for New Latino Consumer Supported with a brand new Companion Website for course instructors with PowerPoint slides, video lectures and assignment examples. This book is the perfect companion for students of marketing specializing in Hispanic marketing and allows marketing professionals to build a connection between their brand and target market.

Hispanic American consumers. --- Consumer behavior --- Target marketing

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Hispanic American consumers --- Fraud --- Consumer protection --- Prevention

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Minorities in broadcasting --- Taxation of advertising --- Radio advertising --- Television advertising --- African American consumers. --- Hispanic American consumers.