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book (5)


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English (5)


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Book
The advertising budget : the advertiser's guide to budget determination
Author:
ISBN: 0077071565 Year: 1989 Publisher: London New York Paris McGraw-Hill

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Advertising, competition, and public policy: a simulation study
Author:
ISBN: 0884102807 9780884102809 Year: 1976 Publisher: Cambridge, Mass. Ballinger


Book
Spending advertising money.
Author:
ISBN: 0220992223 9780220992224 Year: 1970 Publisher: London Business books

Sunk costs and market structure : price competition, advertising, and the evolution of concentration
Author:
ISBN: 0262284588 0585135207 9780585135205 0262193051 9780262284585 9780262193054 0262693585 9780262693585 Year: 1991 Publisher: Cambridge (MA) : M.I.T. Press,

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Keywords

Industrial organization (Economic theory) --- Game theory. --- Advertising --- Costs, Industrial --- Game theory --- Sunk costs --- Management --- Business & Economics --- Industrial Management --- Opportunity costs --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Games, Theory of --- Theory of games --- Mathematical models --- Mathematics --- Industrial economics --- Market structure --- Microeconomics --- Costs of production --- Industrial costs --- Industries --- Production costs --- Cost --- Costs --- Mathematical models. --- 338.6 --- #ECO:01.01:economie algemeen --- 338.45 --- 338.4 --- 338.5 --- 518.5 --- 658.012 --- 659 --- 658.112 --- 658.81 --- 658.81 Sales organization --- Sales organization --- 658.112 Site, location, place of business --- Site, location, place of business --- Costs&delete& --- Industriële economie --- Economische structuur --- Prijzen --- Operationeel onderzoek. Speltheorie --- Planning in het bedrijf --- Reclame. Public relations --- -Costs, Industrial --- -338.6 --- -Mathematical models --- Industrial organization (Economic theory). --- Économie industrielle --- Organisation industrielle --- Théorie des jeux --- Advertising - Costs - Mathematical models --- Costs, Industrial - Mathematical models --- Structure de marche --- -Costs --- Économie industrielle --- Théorie des jeux


Book
Orderly fashion : a sociology of markets
Author:
ISBN: 1282569325 9786612569326 1400835186 9781400835188 6612569328 9780691141572 0691141576 9781282569324 Year: 2010 Publisher: Princeton, N.J. Princeton University Press

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Abstract

For any market to work properly, certain key elements are necessary: competition, pricing, rules, clearly defined offers, and easy access to information. Without these components, there would be chaos. Orderly Fashion examines how order is maintained in the different interconnected consumer, producer, and credit markets of the global fashion industry. From retailers in Sweden and the United Kingdom to producers in India and Turkey, Patrik Aspers focuses on branded garment retailers--chains such as Gap, H&M, Old Navy, Topshop, and Zara. Aspers investigates these retailers' interactions and competition in the consumer market for fashion garments, traces connections between producer and consumer markets, and demonstrates why market order is best understood through an analysis of its different forms of social construction. Emphasizing consumption rather than production, Aspers considers the larger retailers' roles as buyers in the production market of garments, and as potential objects of investment in financial markets. He shows how markets overlap and intertwine and he defines two types of markets--status markets and standard markets. In status markets, market order is related to the identities of the participating actors more than the quality of the goods, whereas in standard markets the opposite holds true. Looking at how identities, products, and values create the ordered economic markets of the global fashion business, Orderly Fashion has wide implications for all modern markets, regardless of industry.

Keywords

Industrial sociology. --- Fashion merchandising --- Clothing trade --- Sociology --- Industrial organization --- Industries --- Fashion marketing --- Merchandising --- Retail trade --- Apparel industry --- Clothiers --- Clothing industry --- Fashion industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Social aspects. --- Social aspects --- Economic sociology --- Industrial economics --- Advertising Costs. --- Advertising agency. --- Advertising campaign. --- Advertising. --- And Interest. --- Anti-fashion. --- Behalf. --- Benchmarking. --- Brand extension. --- Brand loyalty. --- Calculation. --- Capitalism. --- Clothing industry. --- Clothing. --- Commodity. --- Comparative advantage. --- Competition (economics). --- Competition. --- Competitive advantage. --- Consulting firm. --- Consumer Goods. --- Consumer choice. --- Consumer network. --- Consumer. --- Counterfeit consumer goods. --- Creative work. --- Currency. --- Customer base. --- Customer. --- Designer. --- Developed country. --- Double auction. --- Economic cost. --- Economic sociology. --- Economics. --- Entrepreneurship. --- Ethical trade. --- Exchange of information. --- Fair value. --- Fashion editor. --- Fashion line. --- Fast fashion. --- Financial capital. --- Free trade. --- Fundamental analysis. --- Globalization. --- Glocalization. --- Grand theory. --- Haute couture. --- Identity management. --- In-House. --- Internationalization. --- Investor relations. --- Knowledge society. --- Lean manufacturing. --- Letter of credit. --- Liberalization. --- Marginal utility. --- Market (economics). --- Market segmentation. --- Marketing collateral. --- Marketing. --- Micromarketing. --- Neoclassical economics. --- No frills. --- Obsolescence. --- Organizational studies. --- Outlet store. --- Overproduction. --- Positioning (marketing). --- Price fixing. --- Price mechanism. --- Pricing. --- Product design. --- Product differentiation. --- Proposal (business). --- Protectionism. --- Purchasing power. --- Rational choice theory. --- Ready Made Garment. --- Reasonable person. --- Relationship marketing. --- Retail. --- Risk aversion. --- Scientific management. --- Search cost. --- Shopping. --- Social constructionism. --- Social structure. --- Speculation. --- Standardization. --- Stock exchange. --- Stock market. --- Supply chain. --- Technical analysis. --- Trade association. --- Utility. --- Utilization. --- Vendor. --- World Trade Organization.

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