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658.89.013 --- 658.81 --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumentengedrag
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Consumentengedrag bespreekt de belangrijkste aspecten van de invloed van marketing op het gedrag van consumenten. Exclusief uitgangspunt is de functie van de marketeer die de juiste initiatieven moet nemen. Steeds wordt vanuit zijn positie het perspectief en de belevingswereld van de consument centraal gesteld. Het boek volgt het planningsproces van de marketeer en geeft een beschrijving van de juiste denk- en werkwijze.
#KVHB:Marketing --- #KVHB:Consumenten --- 658.89.013 --- consumentengedrag --- consumptie --- economie --- 341.6 --- Consumentengedrag --- E090492.jpg --- Consumentengedrag. Koopgewoonten. Psychologie van de consument
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Consumentengedrag. --- Marketing. --- consumentenmarketing --- Marketing --- Consumer behavior --- marketing --- Psychologie --- 658.8 --- 658.89.013 --- #KVHB:Marketing --- Consumentengedrag --- E090265.jpg --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Marktonderzoek --- Motivatie --- Financiewezen
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330.567 --- 658.89.013 --- Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- 330.567 Bestedingen. Consumptie. Verbruik. Overconsumptie. Onderconsumptie. Koopkracht. Bestedingsmotieven. Huishoudelijke uitgaven. Gebruik van diensten
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This book combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, it includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, this book provides a thorough, engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
#KVHB:Consumenten --- Consumer behavior. --- 366.1 --- verkoop --- reclame --- Consumentengedrag --- 658.89.013 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- consumentengedrag --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Consumer behavior
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Advertising --- Visual perception. --- Psychological aspects. --- Visual perception --- 659.1 --- consumentengedrag --- marketing --- reclame, effectiviteit --- 658.81.5 --- 658.89.013 --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Psychological aspects --- Reclame. Advertising. Merchandising --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Marketing --- Advertising. Public relations
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