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Creativity in Business is the basic guide for idea generation and selection. Focussed specifically on business and education.The book outlines the 4 step creative process:- Ask the right questions- Generate a lot of ideas- Select the right ones- Start implementingTurn idea-killers into idea-boosters!The authors -Ramon Vullings & Igor Byttebier- aim to make creativity happen in your organisation, business or educational institution.Creativity in Business is the revised version of Creativity Today -the management book on applied creativity- which has already inspired tens of thousands of managers, teachers, and students around the world. Now this book is made available again in a revised version, with a new title, subtitle, partial content updates and cover design, all intended to position this creativity classic and to emphasize its attractiveness as a basic guide for businesses and organizations that wish to become more creative.Bron : http://www.bol.com

creativiteit --- creativity --- Industrial psychology --- Creativiteit --- Creatief denken --- Veranderingsmanagement --- Musiceren --- Creative ability in business. --- bedrijfsbeleid --- Creative ability in business

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Creativity Today is clear, practical, fun, and rich with twenty years of experience. The book is a personal creativity coach, offering ideas, exercises and inspiration. Users (not just readers, in other words), are encouraged to grasp the essence of creativity, to put what they have learned into practice and to inspire others. If you want to learn how to generate and enrich ideas more easily, to become an inspiring coach for creative sessions, to grasp the do’s and don’ts of applying creativity in organisations, Creativity Today will help you find answers to your challenges TODAY. Creativity Today also has a new section called Creation Today, which invites you to envision organisations and organisational development at a deeper level of awareness. Considering that reality changes every instant, how do organisations evolve? How will we create new organisations tomorrow? Based on seven real-life cases, you will follow the lines of thinking, feeling and acting of the new leaders of change. You will learn how to unearth implicit processes in your own organisation and discover how to use inspiration, co-creation and experimentation as energisers for real change. Creation Today appeals to your responsibility as the creator of your own reality and invites you to apply your newly gained insights to your own organisational environment. For this section of the book the authors invited Godelieve Spaas, a true organisational development guru, to join their team. The authors are part of new shoes today, a growing network of professional soul mates who support people and organisations involved in creation, innovation and change. new shoes today specialises in 21st century challenges. The keywords are: open, drive, care, fun, unity, today.

Cognitive psychology --- creativiteit --- Industrial psychology --- brainstormen --- 415.4 --- probleemoplossing --- Hogere geestelijke functies --- algemene psychologie, hogere geestelijke functies (oa. leren, kennen, denken, begaafdheid, fantasie, geheugen, leerpsychologie) --- departement Beeldende Kunst 07 --- creatieve attitude