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Digital
Winning by Losing : Evidence on the Long-Run Effects of Mergers
Authors: --- ---
Year: 2012 Publisher: Cambridge, Mass. National Bureau of Economic Research

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Abstract

Do acquirors profit from acquisitions, or do acquiring CEOs overbid and destroy shareholder value? We present a novel approach to estimating the long-run abnormal returns to mergers exploiting detailed data on merger contests. In the sample of close bidding contests, we use the loser's post-merger performance to construct the counterfactual performance of the winner had he not won the contest. We find that bidder returns are closely aligned in the years before the contest, but diverge afterwards: Winners underperform losers by 50 percent over the following three years. Existing methodologies, including announcement effects, fail to capture the acquirors' underperformance.


Dissertation
The implementation of Zero waste in France - Customer perspective
Authors: --- ---
Year: 2022 Publisher: Liège Université de Liège (ULiège)

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Trash management has long been regarded as a sanitary approach for ridding cities of waste generated by human and animal activity. The goal is to prevent environmental and health issues such as air, soil, and groundwater contamination. Despite this, 2.12 billion tons of trash are thrown each year, with this amount expected to quadruple by 2100. (Goto, M., 2013)&#13;As a result, the goal of this research is to look at other options for resolving the problem.&#13;In some parts of the world, waste prevention and reuse have already been adopted. However, we will concentrate on the emerging trend of zero waste as an individual effort and impact from the consumer's standpoint. We looked at three dimensions: the cognitive, emotional, and behavioral components of zero waste to see how individuals are involved in this movement. &#13;To conduct this research, we used a combination of six in-depth interviews, secondary data, and an online survey of 375 people to identify the various elements that operate as barriers and motivators for people to embrace a zero-waste lifestyle.&#13;The results show that people are more motivated to adopt a zero-waste lifestyle when those around them (family, friends, etc.) already use it and regardless of their level of awareness on the topic of zero waste. Even if the price was not seen as an obstacle to the adoption of zero waste by people already interested in this way of life, it was still one of the main obstacles for others. Beyond the price aspect, the lack of time and the difficulty of accessing bulk stores also seem to be major constraints.


Dissertation
Immersive technologies for virtual reality - Case study : flight simulator for pilot training
Authors: --- --- ---
Year: 2019 Publisher: Liège Université de Liège (ULiège)

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Abstract

Around five years ago, virtual reality (VR) came back in the spotlight after years of oblivion among the general public. During those years, tremendous technological advances in the field occurred, leading to a resurgence of the technology. Even if it is common to associate virtual reality with the entertainment industry, the corporate world considers it as a key technology for more efficient operations. Moreover, various immersive technologies are developed to enhance virtual reality experiences. Therefore, two different aspects of immersive virtual reality are covered within the scope of this master thesis: virtual reality at the service of companies and hand tracking technologies.&#13;After defining essential concepts of virtual reality, a literature review of business applications is conducted to describe the overall potential of the technology. This managerial approach is also adopted to answer the first research question, seeking to determine if the aviation industry could make use of immersive virtual reality for pilot training. A case study on ASL Airlines Belgium (ASLB) is used as a basis to provide an answer. After analysing the market of virtual reality flight simulators and developing an immersive proof of concept, the technical feasibility of the virtual reality system is confirmed and a differentiation strategy is suggested, based on a competitive analysis.&#13;The second research question is more technical and deals with the comparison between two hand tracking immersive technologies in virtual reality, namely the Leap Motion and the Hi5 VR Gloves. Before analysing these immersive technologies, immersion and presence concepts are presented. Then, a comparative study between the two technologies is conducted using a within-subject experimental design. The proof of concept developed for ASLB serves as virtual environment for the experiments. Results show that the Leap Motion and the Hi5 VR Gloves provide a similar virtual reality experience in terms of presence, tracking, interaction, fluidity and precision. The findings contribute to research on immersive technologies but can also be useful to draw managerial conclusions for ASLB. Indeed, given the findings and the large price difference between the two hand tracking technologies, the cheapest one should be selected for the proof of concept, that is to say the Leap Motion.


Dissertation
Evolution of John Cockerill's business models in the light of digitalization: 3 case studies and general recommendations
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Abstract

After a literature review on the main concepts related to digitalization, business models, and the impact of digitalization on business models, 3 innovative projects in the development phase at John Cockerill were selected to analyze them, form their business models and understand how digitalization impacts their activities. Once the 3 projects have been studied in depth, general recommendations are formulated for the company so that it can prepare for digitization and remain competitive on the market.


Dissertation
Le défi du délestage des stocks chez ArcelorMittal: d'une problématique historique à l'objectivation du processus en vue d'une réduction progressive et durable des coûts
Authors: --- --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Because of the economic conditions linked to their sector, the steel companies are constantly searching for solutions to reduce their expenses. For this reason, ArcelorMittal has been forced, for several years, to limit its costs in order to remain competitive in its sector. Its production policy, based on an uninterrupted activity of its production lines, leads the company to face high inventory levels. This is one of the reasons why the company is bound to fall back on some "destocking activities". This process consists in storing the coils in external storage halls when the firm is no longer able to do so in its own premises. Aware that making some changes in its supply chain management strategy could considerably improve its performance and reduce its expenses, ArcelorMittal is ready to take some measures. In that perspective, the company wants to reduce the utilization of the destocking process because of the high cost (composed of transport and handling charges). For the purpose of decreasing the utilization rate of the "destocking activities", the process objectification, allowing a sensible decision-making, seems to be the best feasible solution. &#13;Therefore, the aim of the project described in this thesis consists in objectifying the destocking process. To this end, the different key elements of the company influencing this process, such as its continuous production policy, the system of production campaigns and the strict quality constraints that ArcelorMittal is forced to face, are analysed. Then, is illustrated how the process objectification has been carried out. This objectification consists in using the company's figures to enable a better anticipation of the destocking process. In that perspective, the company's dispersed data had to be collected and grouped in a same file, the stock forecasting tool. Moreover, a forecasting adjustment method for a part of these data, the production forecasts, has been developed. All along the implementation of this project, a special attention was paid to change management and communication with the different players, which is one of the keys to reach an absolute approval of the project. Finally, this work is concluded with an analysis of the impact of the project on the company's destocking process and a proposal of recommendations for ArcelorMittal.


Dissertation
The use of virtual reality in the tourism sector : the mediating effect of episodic future thinking on consumers' attitudes and intentions
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Consumers’ adoption of Virtual Reality is currently growing at a fast pace and the greatest potential of the technology is said to be its ability to deliver new and exciting experiences to the users. Within the tourism industry, VR is up to now being considered as one of the most important technological developments and customers’ applications towards this sector are increasing. Despite the growing knowledge regarding the benefits of virtual communications on various consumer behaviours, few research addresses the impact of such promotional messages on travellers’ attitudes and intentions towards a destination. Moreover, the topic of episodic future thinking within the tourism industry has not yet been approached by researchers. Based on an extant literature review on VR technology and mental imagery in relation to tourism marketing, this work examines the potential mediating role that episodic future thinking might play on consumers’ attitudes towards a destination and their intentions to visit it in the future after being exposed to a virtual communication. Through two studies based on an experimental design, the type of stimulus was not found to significantly affect participants’ attitudes towards the destination and their intentions to visit the latter. Further, the mediating effect of episodic future thinking could not be confirmed. Nevertheless, significant evidence was found regarding the potential influence of VR to influence customers’ attitudes, intentions and their mental imagery, which opens the door for further investigation and research. This paper concludes with an outline of the key implications and limitations that derive from this work.


Dissertation
La réalité augmentée au service de la formation et l'amélioration des opérateurs dans l'industrie 4.0 en Région wallonne et bruxelloise
Authors: --- --- ---
Year: 2020 Publisher: Liège Université de Liège (ULiège)

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Abstract

Ce mémoire-recherche est axé sur la formation des opérateurs grâce à la réalité augmentée en Région wallonne et bruxelloise. Divisé en plusieurs chapitres, l'auteur a rédigé une analyse factuelle concernant la réalité augmentée et la formation grâce à une étude des documents scientifiques et scolaires existants et a ensuite réalisé une étude auprès des entreprises de la Région wallonne bruxelloise. Ce travail est un outil pour les entreprises qui souhaitent savoir où en est la réalité augmentée dans le monde professionnel et trouver des débuts de solutions pour réussir à l'implémenter. Tout cela est construit via une recherche empirique et une étude qualitative afin de fournir les informations les plus pertinentes possible.


Dissertation
How Artificial Intelligence impacts the customer experience
Authors: --- --- ---
Year: 2021 Publisher: Liège Université de Liège (ULiège)

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The increasing use of AI technologies such as chatbots by retailers is leading academics andpractitioners to recognise their impact on the customer experience. Although research shows thatconsumers generally prefer to deal with humans rather than robots, it has also shown that embed-ding virtual agents into online retail and service websites leads to positive customer outcomes. Inthis paper, we investigate the presence of intelligent, disembodied virtual agents (i.e., AI chatbots)in an online shopping context and extend the study to include human-like cues such as conversa-tional style and avatar that can improve the customer experience. We conduct two online exper-iments (N = 77 and 143) with real chatbot conversations in a simulated online store to test thepremises of our study. Study 1 showed no differences between the presence and absence of a chat-bot on participants’ customer experience. The interaction effect in Study 2 (conversation style xavatar type) also proved to be non-significant. Nonetheless, in line with previous studies, signifi-cant evidence of perceived humanness, personalization, and social support was found, opening thedoor for further research. The paper concludes with practical implications for retailers using AI chatbots for their customers.


Book
Winning by Losing : Evidence on the Long-Run Effects of Mergers
Authors: --- --- ---
Year: 2012 Publisher: Cambridge, Mass. National Bureau of Economic Research

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Abstract

Do acquirors profit from acquisitions, or do CEOs overbid and destroy shareholder value? We propose a novel approach to measuring the long-run returns to mergers. In a new data set of close bidding contests we use losers' post-merger performance to construct the counterfactual performance of winners had they not won the contest. We find that winner and loser returns are closely comoving in the years before the contest, providing support for our approach to identification. After the merger, they diverge: Winners underperform losers by 24 percent over the following three years in the U.S. sample, and by 14 percent in the international sample. Merger characteristics commonly associated with underperformance, such as acquiror size, acquiror Q, or stock financing do not explain the underperformance. Instead, the large underperformance of cash-financed mergers and their post-merger increase in leverage is consistent with behavioral and practitioner views on the determinants of merger outcomes. We also show that commonly used methodologies such as the announcement effect fail to identify the acquiror underperformance.

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Dissertation
Master thesis : Design and implementation of a chatbot in the context of customer support
Authors: --- --- --- --- --- et al.
Year: 2018 Publisher: Liège Université de Liège (ULiège)

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Customer support is perhaps one of the main aspects of the user experience for online services. However with the rise of natural language processing techniques, the industry is looking at automated chatbot solutions to provide quality services to an ever growing user base. This thesis presents a practical case study of such chatbot solution for the company GAMING1.&#13;First, an introduction to the market the company operates in is presented as well as a quick review of the field of conversational agents, highlighting the previous and current techniques used to develop chatbots. Then, the theory behind the techniques used is presented. Mainly deep learning techniques such as gated recurrent unit neural networks are discussed.&#13;Afterwards, a checklist of the issues solved by the chatbot is put on paper. Then a scalable software architecture for the chatbot is proposed and explained. A way of extracting ticket data as well as a quick dataset analysis are shown.&#13;A complete analysis of various neural network structures for user intent classifi- cation is shown alongside models for requesting a human operator if need be. The gated recurrent units were shown to be the most effective for classification whereas simpler models worked quite well for the human operator requester.&#13;Finally, a summary of performance metrics for the chatbot’s various submodules is shown. However since performance metrics are hard to interpret for dialogue systems, a series of practical test cases are presented as they show that the bot’s behaviour is more than satisfactory despite certain performance metrics remaining unsatisfactory.

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