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The success of companies is partly dependent on the generation of suitable knowledge upon which to base decision-making, and due to the centrality of the marketing function in organizations, marketing-related knowledge is of strategic relevance. In this connection, it is unlikely to reach a full understanding of any set of systems supporting marketing management without paying the necessary attention to the Artificial Intelligence-based methodologies applied to aid marketing-related decisions. However, as yet these methods are both under-developed and under-used. This book represents a notable and creative step forward in this respect. The editorial project has especially focused on the so-called Marketing Intelligent Systems, a cutting-edge category for marketing management support that focuses on a sophisticated treatment of knowledge by Soft Computing and other machine learning techniques. The reader will find smart reflections on this general theme from diverse world-leading marketing academics through short essays, and a collection of chapters devoted to a variety of applications – segmentation, modeling, e-commerce, etc. – using different technologies such as clustering, evolutionary algorithms, multi-agent systems, or fuzzy logic.

Soft computing --- Civil & Environmental Engineering --- Engineering & Applied Sciences --- Civil Engineering --- Applied Mathematics --- Intelligent control systems. --- Expert systems (Computer science) --- Soft computing. --- Knowledge-based systems (Computer science) --- Systems, Expert (Computer science) --- Intelligent control --- Intelligent controllers --- Computer science. --- Business. --- Management science. --- Marketing. --- Artificial intelligence. --- Computer-aided engineering. --- Applied mathematics. --- Engineering mathematics. --- Computer Science. --- Computer-Aided Engineering (CAD, CAE) and Design. --- Artificial Intelligence (incl. Robotics). --- Business and Management, general. --- Appl.Mathematics/Computational Methods of Engineering. --- Cognitive computing --- Electronic data processing --- Computational intelligence --- Artificial intelligence --- Computer systems --- Automatic control --- Computer aided design. --- Artificial Intelligence. --- Mathematical and Computational Engineering. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Engineering --- Engineering analysis --- Mathematical analysis --- Trade --- Economics --- Management --- Commerce --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- CAD (Computer-aided design) --- Computer-assisted design --- Computer-aided engineering --- Design --- Marketing --- Mathematics --- Quantitative business analysis --- Problem solving --- Operations research --- Statistical decision --- CAE --- Data processing

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This is the fourth edition of a unique textbook that provides extensive coverage of the evolution, the current state, and the practice of e-business strategies. It provides a solid introduction to understanding e-business and e-commerce by combining fundamental concepts and application models with practice-based case studies. An ideal classroom companion for business schools, the authors use their extensive knowledge to show how corporate strategy can imbibe and thrive by adopting vibrant e-business frameworks with proper tools. Students will gain a thorough knowledge of developing electronic and mobile commerce strategies and the methods to deal with these issues and challenges.

Electronic commerce. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- E-business. --- E-commerce. --- Leadership. --- Computers. --- Sales management. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Information Systems and Communication Service. --- Sales/Distribution. --- Management, Sales --- Industrial management --- Marketing --- Selling --- Automatic computers --- Automatic data processors --- Computer hardware --- Computing machines (Computers) --- Electronic brains --- Electronic calculating-machines --- Electronic computers --- Hardware, Computer --- Computer systems --- Cybernetics --- Machine theory --- Calculators --- Cyberspace --- Ability --- Command of troops --- Followership --- Comerç electrònic

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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Economic relations. Trade --- Business policy --- Applied marketing --- Marketing --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- bedrijfseconomie --- e-books --- e-business --- marketing --- e-commerce --- informatica management --- Electronic commerce --- Internet marketing

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This volume presents the proceedings of the 2016 International Conference on National Brand & Private Label Marketing (NB&PL Marketing) in a collection of thought-provoking, in-depth and highly relevant contributions. The 2016 NB&PL Marketing provided a unique academic forum to present and discuss original, rigorous and significant contributions from researchers around the world on marketing issues affecting retailers, store brand managers and national brand managers. The three-day event covered a wide range of topics from varied fields, including retailing, marketing, general business, tourism, psychology, economics and statistics. The conference papers further addressed diverse areas of application such as value co-creation, assortment decisions, private label proneness, anthropomorphism, sales promotions, tourist services, the online channel, retail brand extension and price differentials, pursuing a wide variety of theoretical and methodological approaches to do so.

Business. --- Marketing. --- Leadership. --- E-business. --- Electronic commerce. --- E-commerce. --- Industrial psychology. --- Business and Management. --- Industrial, Organisational and Economic Psychology. --- e-Business/e-Commerce. --- Business Strategy/Leadership. --- Branding (Marketing) --- Brand name products --- Marketing --- Advertising --- Applied psychology. --- Industrial and Organizational Psychology. --- Ability --- Command of troops --- Followership --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Business psychology --- Industrial psychology --- Psychotechnics --- Industrial engineering --- Personnel management --- Psychology, Applied --- Industrial psychologists