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Tourism --- Social responsibility of business --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Social responsibility --- Social aspects --- E-books

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• Reference Manager
• EndNote
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"An exponential increase in pace of globalization, assisted majestically by advanced technology- ranging from Information Technology such as big data to Artificial Intelligence- has brought about immense changes in the backdrop of world markets; the way businesses are done and where they are done! It assisted advanced markets to establish themselves further, and new markets to start emerging spectacularly! Leveraging big data and digital technologies like Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) assist towards this direction by improving efficiency and creating new markets. In this environment, virtual influencers and gamification started becoming the norm of the day. Besides, product-services branding and negotiating/ achieving brand loyalty have become a bone of contention as businesses are continually competing to accomplish the same. However, advancement in technology comes at a price as it leads to an increase in fraudulent activities. Hence, ethical leadership is required to lead people; and management by mission and evidence based management can be tools to steer towards better and more transparent decision making in organizations. Amidst this, the role of crisis management is paramount to assist in crisis and disaster preparedness"--

Business enterprises --- Management --- Technological innovations.