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Electronic commerce --- Internet marketing. --- Management. --- Online marketing --- Web marketing --- World Wide Web marketing --- Marketing

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The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations-particularly those in the service sector-to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa's private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa. Ogechi Adeola is Associate Professor of Marketing and Head of Department of Operations, Marketing and Information Systems at the Lagos Business School, Pan-Atlantic University, Nigeria. Jude N. Edeh is a Postdoctoral Fellow at the Chair of Business as Unusual: Innovation Practices and New Business Models, Kedge Business School, Marseille, France. Robert E. Hinson is a Professor at the University of Ghana and the Lincoln International Business School, UK. Fulufhelo Netswera is the Executive Dean Faculty of Management Sciences at Durban University of Technology, South Africa.

Economic production --- Engineering sciences. Technology --- Marketing --- innovatiemanagement --- marketing --- technologie --- technologische innovatie --- innovaties

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Electronic commerce --- Internet marketing. --- Management. --- Online marketing --- Web marketing --- World Wide Web marketing --- Marketing