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book (34)

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Book

L'affectif dans les comportements d'achat et de consommation
Authors: Derbaix, Christian --- Filser, Marc
ISBN: 9782717859843 2717859845 Year: 2011 Publisher: Paris : Economica,

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Consumer behavior --- Market segmentation --- Target marketing --- comportement du consommateur --- comportement d'achat

Book

Persuasion, la théorie de l'irrationalité restreinte
Authors: Derbaix, Christian. --- Grégory, Pierre.
ISBN: 2717848835 9782717848830 Year: 2004 Publisher: Paris : Economica,

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Advertising. --- Advertising --- Persuasion (Rhetoric) --- Publicité --- Argumentation --- Language. --- Langage --- Language --- Publicité --- Advertising - Language

Book

Comportement du consommateur : Présentation de textes choisis
Authors: Derbaix, Christian --- Brée, Joël
ISBN: 2717841067 9782717841060 Year: 2000 Publisher: Paris : Economica,

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Consumer behavior --- Consommateurs --- Comportement --- Consumer behavior.

Book

Constructeurs automobiles et assurances : problèmes de communication dans le domaine de l'extension de marque
Authors: Crepin, Vincent --- Derbaix, Christian --- FUCAM. Inufop : Marketing
Year: 2000 Publisher: Mons: FUCAM,

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Book

Attitude envers l'annonce et attitude envers la marque : concepts différents chez les enfants de huit à douze ans ?
Authors: Pieret, Stéphanie --- Derbaix, Christian --- FUCAM. Jour : Ingéniorat de gestion
Year: 1997 Publisher: Mons: FUCAM,

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Book

L'achat compulsif : un type particulier d'achat d'impulsion
Authors: Bonacci, Cécile --- Derbaix, Christian --- FUCAM. Jour : Sciences de gestion : Marketing
Year: 1998 Publisher: Mons: FUCAM,

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Dissertation

Commercials as contexts for other commercials : context effects in sequences of affective and non-affective ads
Authors: Poncin, Ingrid --- Derbaix, Christian --- Facultés universitaires catholiques de Mons (Belgique)
Year: 2003 Publisher: Mons: FUCAM,

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Book

Etude exploratoire du concept de marque chez les enfants de 8 à 12 ans : application de l'approche interprétative
Authors: Windels, Stéphanie --- Derbaix, Christian --- FUCAM. Jour : Sciences de gestion : Marketing
Year: 1997 Publisher: Mons: FUCAM,

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Book

Mise au point de photographies d'expressions faciales relevant des émotions d'enfants de huit à douze ans
Authors: Préseaux, Geneviève --- Derbaix, Christian --- FUCAM. Jour : Sciences de gestion : Marketing
Year: 1997 Publisher: Mons: FUCAM,

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Book

Analyse de la stratégie de prix des compagnies aériennes
Authors: Bily, Marie-France --- Derbaix, Christian --- FUCAM. Inufop : Marketing
Year: 1998 Publisher: Mons: FUCAM,

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