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This book provides a concise overview of the behaviour change models that are relevant to social marketing in order to assist academics and practitioners in social marketing program development. The book features a review and analysis of the most validated models of behaviour change, together with a number of case studies from international researchers that illustrate these models in practice. The models covered include cognitive, conative, affective, social-cultural and multi-theory models, consumer behavior decision models and social change models.--Provided by publisher

Social marketing. --- Consumer behavior. --- #SBIB:309H2812 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Marketing, consumentengedrag, consumentisme --- Social marketing --- Consumer behavior