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In dit onderzoek werd er onderzocht of groene marketing kan helpen bij de meer verkoop van duuzame kledij. Om een antwoord te bieden op deze onderzoeksvraag werden er 6 deelvragen opgesteld. Deze deelvragen werden beantwoord op basis van desk research en door middel van een enquête op te sturen naar de millennials die in Vlaanderen wonen. In het totaal hebben 150 millennials deelgenomen aan de enquête. Uit gegeven antwoorden kan er worden vastgesteld dat groene marketing zou helpen bij de meer verkoop van duurzame kledij. Dit is een onderzoek die interessant is voor de verkopen van duurzame kledij.

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This dissertation, A Heart for Women and LGBT’s in the Battle against Islam, wants to give insight into the different discourse strategies extreme right wing parties in Europe use to design their anti-Muslim rhetoric. This dissertation is divided into two parts. The first part of this dissertation contains an indispensable theoretical foundation for the discourse analysis in part two of one specific political, right wing party in Belgium: Vlaams Belang. First, this dissertation tries to contextualise the development of a new kind of racism in our society: anti-Muslim racism. In the next part we focus on how not only the favourable islamophobic climate, but also their change in discourse strategy, can explain the recent success of anti-Muslim right wing parties in Europe. Although extreme right wing parties are generally known for their conservative values, their discourse is recently characterized by clear-cut liberal and progressive themes. In this dissertation we specifically examine how extreme right wing parties use the emancipation of women and homosexuals, two western core values, in their anti-Muslim campaigns. The second part of this dissertation specifically examines the different anti-Muslim discourse strategies of the Flemish extreme right wing party Vlaams Belang en the related organization Vrouwen tegen Islamisering. First this dissertation examines Vlaams Belang’s traditional anti-Muslim discourse that represents the Islam as a threat to our western safety. Second, we analyse Vlaams Belang’s progressive discourse which describes the Islam as a threat to two core western values that symbolize our western liberties: women’s rights and LGBT rights. Next, because of Vlaams Belang’s sexist and anti-LGBT history, this dissertation closely analyses Vlaams Belang’s progressive discourse, to expose possible dubious motives behind this conspicuous progressive discourse strategy. First, our analysis showed that Vlaams Belang’s progressive non-sexist and LGBT-friendly discourse, is still rather limited. Secondly, our discourse analysis revealed that Vlaams Belang merely incorporates themes such as the emancipation of women and LGBT’s in their campaigns to demonstrate the unbridgeable gap between the progressive, western society and the conservative Muslim communities. Next, this study also focuses on Vlaams Belang’s progressive discourse strategy and its relation to this phenomenon in the other European countries. Although Vlaams Belang also takes advantage of the favourable islamophobic climate and adopted the same progressive attitude, the party is not as successful as its right wing European colleagues. This also leads to the next part in this dissertation: an extensive analysis of what women’s and LGBT organizations think about Vlaams Belang’s progressive discourse. The discourse analysis of women’s and LGBT organizations clearly indicates that most of these organizations are aware of the imperialistic and racist motives behind Vlaams Belang’s progressive discourse strategies and that they want to make the Flemish voter aware of this. This study can be concluded with the observation that Vlaams Belang’s strategy is an extreme form of a general western phenomenon. The western world often criticizes the treatment of women and LGBT’s in non-western cultures in order to legitimize their position of power and to hide the shortcomings in the emancipation policy of the own western culture.