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"How can we make sense of the myriad visual images surrounding us today? How can we strategically use images with a clear understanding of their function and impact? This book answers these questions by providing new "ways of seeing" visual representations through different lenses and in different contexts. It then provides practical guidance for creating purposeful and ethical visual communication. The authors recognize the accelerating dominion of images in communication, society, and culture. We human beings process images and video effortlessly and automatically. Visuals carry an emotional and visceral punch that text can rarely, if ever, match. As multinational marketers, social media influencers, and teenagers on TikTok know, visuals create their own language, accessible to all, regardless of traditional textual barriers of understanding such as education or language"--
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Les nombreuses images qui nous environnent sont « bonnes à regarder », donc « bonnes à penser » ; certaines possèdent une force politique propre. Elles sont capables de révéler un événement et d'en témoigner. Les images disponibles sont sans cesse renouvelées par le biais du documentaire, comme dans le cas du très médiatisé conflit israélo-palestinien, ou par l'exhumation d'archives inédites relatant la contestation du régime communiste politique et la naissance du syndicat Solidarnosc. Les images politiques ou partisanes sont parfois destinées à saturer l'espace médiatique et à éteindre toute critique. L'espace public est aussi capable d'accueillir des images de fiction, comme celles de The Looming Tower, qui entendent à la fois informer les spectateurs sur les questions d'espionnage et lutter contre le discours complotiste. Il existe enfin tout un écosystème d'images, amateur ou prises par des photoreporters, qui enregistrent le réel, pour faire la preuve de violences policières, de guerres ou du dérèglement climatique partout dans le monde.
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"The first part of the book is concerned with differing theoretical approaches to visual analysis, and includes chapters on iconology, form, art history, ideology, semiotics and hermeneutics. The second part shifts from a theoretical to a medium-based approach and comprises chapters on fine art, photography, film, television and new media. These investigate the complex relationship between reality and visual representation." -- Book Jacket.
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The present collection of papers focuses on the subject of vision. The papers bring together new insights and facts from various branches of experimental and theoretical neuroscience. The experimental facts presented in the volume stem from disparate fields, such as neuroanatomy, electrophysiology, optical imaging and psychophysics. The theoretical models in part are unsophisticated, yet still inspiring, while others skilfully apply advanced mathematical reasoning to results of experimental measurements. The book is the fifth in a series of volumes intending to define a theory of the brain by
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This is a guide to seeing and communicating - more clearly from the groundbreaking course that helps FBI agents, cops, CEOs, ER docs, and others save money, reputations, and lives. How could looking at Monet's water lily paintings help save your company millions? How can checking out people's footwear foil a terrorist attack? How can your choice of adjective win an argument, calm your kid, or catch a thief? In her celebrated seminar, the Art of Perception, art historian Amy Herman has trained experts from many fields how to perceive and communicate better. By showing people how to look closely at images, she helps them hone their visual intelligence, a set of skills we all possess but few of us know how to use properly.
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