TY - BOOK ID - 9992787 TI - Statistical modeling for management AU - Hutcheson, Graeme D. AU - Moutinho, Luiz. PY - 2008 SN - 1446220567 0761970126 9786612020612 0761970118 1282020617 1849202486 9781849202480 9781446220566 9780761970118 9780761970125 9781282020610 PB - Los Angeles : SAGE, DB - UniCat KW - Marketing - Mathematical models. KW - Marketing - Statistical methods. KW - Marketing. KW - Marketing KW - Marketing & Sales KW - Commerce KW - Business & Economics KW - Mathematical models KW - Statistical methods KW - Mathematical models. KW - Statistical methods. KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Business mathematics UR - https://www.unicat.be/uniCat?func=search&query=sysid:9992787 AB - Bringing to life the most widely used quantitative measurements and statistical techniques in marketing, this text is packed with user-friendly descriptions, examples and study applications. ER -