TY - BOOK ID - 970271 TI - Public communication campaigns AU - Rice, Ronald E. AU - Atkin, Charles K. PY - 2001 SN - 0761922067 0761922059 1452211140 PB - Thousand Oaks, Calif. Sage DB - UniCat KW - Government KW - Advertising. Public relations KW - United States KW - Advocacy advertising. KW - Public relations. KW - Publicity. KW - Corporate advocacy advertising KW - Advertising KW - Corporate speech KW - Business KW - Industries KW - PR (Public relations) KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Public relations KW - United States of America UR - https://www.unicat.be/uniCat?func=search&query=sysid:970271 AB - This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns. ER -