TY - BOOK ID - 94145145 TI - Transitioned Media : A Turning Point into the Digital Realm AU - Einav, Gali AU - SpringerLink (Online service) PY - 2010 SN - 9781441960993 9781461426370 9781441961006 9781441960986 PB - New York NY Springer New York Imprint Springer DB - UniCat KW - Journalism KW - Methodology of economics KW - Economic policy and planning (general) KW - Organization theory KW - Production management KW - Business management KW - Business economics KW - financieel management KW - persbeleid KW - economische politiek KW - management KW - informatietechnologie UR - https://www.unicat.be/uniCat?func=search&query=sysid:94145145 AB - The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of citizen  journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future. ER -