TY - BOOK ID - 9340349 TI - Commoditization and the strategic response PY - 2008 SN - 056608743X 9786611207946 1281207942 0754681254 1317163745 1317163753 9780754681250 9780566087431 9781281207944 9781315572864 9781317163732 9781317163749 1315572869 6611207945 PB - Aldershot, England Burlington, VT Gower DB - UniCat KW - Commercial products. KW - Consumption (Economics). KW - Management. KW - Commercial products KW - Consumption (Economics) KW - Management KW - Commerce - General KW - Management Styles & Communication KW - Commerce KW - Business & Economics KW - Administration KW - Consumer demand KW - Consumer spending KW - Consumerism KW - Spending, Consumer KW - Commodities KW - Economic goods KW - Merchandise KW - Products, Commercial KW - Industrial relations KW - Organization KW - Demand (Economic theory) KW - Commodity exchanges KW - Manufactures KW - Substitute products KW - Contracting out UR - https://www.unicat.be/uniCat?func=search&query=sysid:9340349 AB - In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching. Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into ER -