TY - BOOK ID - 93223085 TI - The economics of platforms : concepts and strategy AU - Belleflamme, Paul AU - Peitz, Martin PY - 2021 SN - 9781108696913 9781108482578 9781108710749 1108710743 1108482570 1108625622 1108640915 1108696910 9781108625623 9781108640916 PB - Cambridge : Cambridge University Press, DB - UniCat KW - Multi-sided platform businesses. KW - Multi-sided platform businesses UR - https://www.unicat.be/uniCat?func=search&query=sysid:93223085 AB - Digital platforms controlled by Alibaba, Alphabet, Amazon, Facebook, Netflix, Tencent and Uber have transformed not only the ways we do business, but also the very nature of people's everyday lives. It is of vital importance that we understand the economic principles governing how these platforms operate. This book explains the driving forces behind any platform business with a focus on network effects. The authors use short case studies and real-world applications to explain key concepts such as how platforms manage network effects and which price and non-price strategies they choose. This self-contained text is the first to offer a systematic and formalized account of what platforms are and how they operate, concisely incorporating path-breaking insights in economics over the last twenty years. ER -