TY - BOOK ID - 9132106 TI - Produktbeurteilung der Konsumenten : eine psychologische Theorie der Informationsverarbeitung PY - VL - 5 SN - 3790802921 9783790802924 PB - Wuerzburg; wien: Physica-Verlag, DB - UniCat KW - 659 KW - Consumers' preferences KW - Consumers KW - -Human information processing KW - 658.8 KW - Information processing, Human KW - Bionics KW - Information theory in psychology KW - Perception KW - Customers (Consumers) KW - Shoppers KW - Persons KW - Brand preferences KW - Choice (Economic theory) KW - Choice of product KW - Preferences, Consumers' KW - Product choice KW - Consumer behavior KW - Revealed preference theory KW - Publicity. Information work. Public relations KW - Attitudes KW - Marketing. Sales. Selling. Distribution KW - 658.8 Marketing. Sales. Selling. Distribution KW - 659 Publicity. Information work. Public relations KW - Human information processing KW - Consumer attitudes KW - Market surveys KW - Consumers - Attitudes UR - https://www.unicat.be/uniCat?func=search&query=sysid:9132106 AB - ER -