TY - BOOK ID - 90670 TI - Audience analysis PY - 1997 SN - 0761910026 0761910018 1452233403 1322416044 1452263604 9781452263601 9781452233406 9780761910015 9780761910022 9781322416045 1506339239 9781506339238 PB - Thousand Oaks, Calif. Sage Publications DB - UniCat KW - media-analyse KW - publieksonderzoek KW - Mass communications KW - Mass media KW - Médias KW - Audiences. KW - Publics KW - #SBIB:AANKOOP KW - #SBIB:309H401 KW - #GBIB:Overlegcentrum Christelijke Ethiek KW - -Mass communication KW - Media, Mass KW - Media, The KW - Communication KW - Publieksgroepen in de verschillende media (pers, omroep, film, boekenindustrie, ...): gebruikersgroepen, gebruikersonderzoek KW - Audiences KW - Mass media - Audiences. KW - Mass media -- Audiences. KW - Journalism & Communications KW - Communication & Mass Media KW - -Publieksgroepen in de verschillende media (pers, omroep, film, boekenindustrie, ...): gebruikersgroepen, gebruikersonderzoek KW - Médias KW - Audiences, Communication KW - Communication audiences KW - Audiences, Mass media KW - Spectators KW - Social aspects KW - Mass media - Audiences UR - https://www.unicat.be/uniCat?func=search&query=sysid:90670 AB - In this account Denis McQuail analyzes the concept 'media audience' in terms of its history and its place in present day media theory and research. It summarizes key research findings and assesses the impact of new media developments. ER -