TY - BOOK ID - 8901814 TI - Public relations metrics : research and evaluation AU - Van Ruler, Betteke AU - Tkalac Vercic, Ana AU - Vercic, Dejan PY - 2008 SN - 9780805862720 0805862722 9780805862737 0805862730 9781410616791 1410616797 9780203877234 9781135593223 9781135593261 9781135593278 PB - New York Routledge DB - UniCat KW - Public relations KW - Evaluation. KW - Research. KW - #SBIB:303H14 KW - #SBIB:309H252 KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Evaluation KW - Research KW - Methoden en technieken van de communicatiewetenschap KW - Externe communicatie (incl. public relations) KW - Public relationsonderzoek KW - Methodologie UR - https://www.unicat.be/uniCat?func=search&query=sysid:8901814 AB - ER -