TY - BOOK ID - 883200 TI - Promotional management AU - Govoni, Norman AU - Eng, Robert AU - Galper, Morton PY - 1986 SN - 0137310196 PB - Englewood Cliffs, N.J. DB - UniCat KW - Advertising. Public relations KW - 658.81 KW - Marketing KW - Sales promotion KW - Advertising KW - Selling KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Sales organization KW - Marketing. KW - Sales promotion. KW - 658.81 Sales organization UR - https://www.unicat.be/uniCat?func=search&query=sysid:883200 AB - ER -