TY - BOOK ID - 8812049 TI - Sexing La Mode: gender, fashion and commercial culture in old regime France PY - 2004 SN - 1859738354 1859738303 9781859738306 9781859738351 PB - Oxford Berg DB - UniCat KW - Clothing and dress KW - Fashion KW - Femininity KW - Sex role KW - History KW - CDL KW - 391 KW - History of civilization KW - Sociology of the family. Sociology of sexuality KW - France KW - Femininity (Psychology) KW - Sex (Psychology) KW - Women KW - Style in dress KW - Apparel KW - Clothes KW - Clothing KW - Clothing and dress, Primitive KW - Dress KW - Dressing (Clothing) KW - Garments KW - Beauty, Personal KW - Manners and customs KW - Undressing KW - Gender role KW - Sex differences (Psychology) KW - Social role KW - Gender expression KW - Sexism KW - Gender roles KW - Gendered role KW - Gendered roles KW - Role, Gender KW - Role, Gendered KW - Role, Sex KW - Roles, Gender KW - Roles, Gendered KW - Roles, Sex KW - Sex roles KW - Gender KW - Book UR - https://www.unicat.be/uniCat?func=search&query=sysid:8812049 AB - The connection between fashion, femininity, frivolity and Frenchness has become a cliche. Yet, relegating fashion to the realm of frivolity and femininity is a distinctly modern belief that developed along with the urban culture of the Enlightenment. In eighteenth-century France, a commercial culture filled with shop girls, fashion magazines and window displays began to supplant a courtly fashion culture based on rank and distinction, stimulating debates over the proper relationships between women and commercial culture and between morality and taste. The story of how "la mode" was "sexed" as feminine offers compelling insights into the political, economic and cultural tensions that marked the birth of modern commercial culture. Jones examines men's and women's relation to fashion at this time, looking at both consumption and production to show the origins of the idea of shopping and fashion as specifically feminine. ER -