TY - BOOK ID - 879862 TI - Promotional strategy : managing the marketing communications process AU - Engel, James F. AU - Warshaw, Martin R. AU - Kinnear, Thomas C. PY - 1979 SN - 0256021562 PB - Homewood (Ill.) : R. D. Irwin, DB - UniCat KW - Mass communications KW - Advertising KW - Marketing KW - -Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - Ads KW - Advertisements KW - Advertising, Consumer KW - Advertising, Retail KW - Advertising, Store KW - Commercial speech KW - Consumer advertising KW - Retail advertising KW - Speech, Commercial KW - Store advertising KW - Business KW - Communication in marketing KW - Industrial publicity KW - Advertisers KW - Branding (Marketing) KW - Propaganda KW - Public relations KW - Publicity KW - Sales promotion KW - Management KW - Marketing. KW - Advertising. KW - Management. KW - -Management UR - https://www.unicat.be/uniCat?func=search&query=sysid:879862 AB - ER -