TY - BOOK ID - 862150 TI - Communication planning : an integrated approach PY - 1999 SN - 0761913149 1452233357 1452263566 1322306796 0761913130 1506314082 9781506314082 9780761913139 9781322306797 9781452263564 PB - Thousand Oaks : Sage, DB - UniCat KW - communicatietheorieën KW - marketingcommunicatie KW - bedrijfscommunicatie KW - Mass communications KW - #SBIB:309H250 KW - Interne en externe communicatie: algemene werken KW - Communication planning. KW - Communication planning KW - Communication KW - Planning KW - Public relations. KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Public relations UR - https://www.unicat.be/uniCat?func=search&query=sysid:862150 AB - The nature of the communicator's job has changed dramatically over the last decade. While communicators still prepare speeches, press releases and articles for corporate magazines, they are now being asked to perform managerial duties such as planning, consulting stakeholders and advising CEO's and vice presidents. ER -