TY - BOOK ID - 86047867 TI - Viral Performance : Contagious Theaters from Modernism to the Digital Age PY - 2018 SN - 0810137178 081013716X 0810137151 PB - Evanston, Illinois : Northwestern University Press, DB - UniCat KW - Theater and social media. KW - Theater and society. KW - Experimental theater KW - Alternative theater KW - Avant-garde theater KW - Theater KW - Actors KW - Society and theater KW - Social media and theater KW - Social media KW - Social status KW - Social aspects UR - https://www.unicat.be/uniCat?func=search&query=sysid:86047867 AB - This volume proposes the viral as a means of understanding socially engaged and transmedial performance practices since the mid-20th century. It rethinks the Living Theatre's Artaudian revolution via the lens of affect theory, brings attention to General Idea's media-savvy performances of the 70s, explores Franco and Eva Mattes and Critical Art Ensemble, and surveys the dramaturgies and political stakes of global theatrical networks. Viral performance practices testify that when people gather, something spreads. Performance renders spreading visible, raises its stakes, and encodes it in theatrical form. The artists explored here rarely disseminate their ideas as directly as a marketer or movement would; rather, they undermine simplified forms of contagion while holding dialogue with the discourses that have surrounded viral culture. This work argues that the concept of the viral is historically deeper than the digital landscape suggests, and intimately linked to performance. ER -