TY - BOOK ID - 85637175 TI - Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific AU - Hay, Rachel AU - Eagle, Lynne AU - Bhati, Abhishek PY - 2021 SN - 9811585172 9811585164 PB - Springer Singapore DB - UniCat KW - Business ethics. KW - Public relations. KW - Behavioral sciences. KW - Internet marketing. KW - Motivation research (Marketing). KW - Business Ethics. KW - Corporate Communication/Public Relations. KW - Behavioral Sciences. KW - Online Marketing/Social Media. KW - Consumer Behavior. KW - Advertising KW - Marketing research KW - Motivation (Psychology) KW - Research KW - Online marketing KW - Web marketing KW - World Wide Web marketing KW - Electronic commerce KW - Marketing KW - Business KW - Industries KW - PR (Public relations) KW - Industrial publicity KW - Mass media and business KW - Propaganda KW - Publicity KW - Businesspeople KW - Commercial ethics KW - Corporate ethics KW - Corporation ethics KW - Professional ethics KW - Wealth KW - Psychological aspects KW - Public relations KW - Moral and ethical aspects KW - Social marketing KW - Social marketing. KW - Cause related marketing KW - Marketing, Social KW - Social cause marketing UR - https://www.unicat.be/uniCat?func=search&query=sysid:85637175 AB - This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies. ER -