TY - BOOK ID - 85469122 TI - When politicians attack : party cohesion in the media PY - 2010 SN - 0511780389 0521842093 0521603072 PB - Cambridge : Cambridge University Press, DB - UniCat KW - Advertising, Political. KW - Public relations and politics. KW - Political parties. KW - Communication in politics. KW - Advertising, Political KW - Public relations and politics KW - Political parties KW - Communication in politics KW - Government - General KW - Law, Politics & Government KW - Political Institutions & Public Administration - General KW - Political communication KW - Political science KW - Parties, Political KW - Party systems, Political KW - Political party systems KW - Divided government KW - Intra-party disagreements (Political parties) KW - Political conventions KW - Politics, Practical KW - Politics and public relations KW - Public relations KW - Advertising in politics KW - Political advertising KW - Press and politics KW - Political aspects KW - Social Sciences KW - Political Science UR - https://www.unicat.be/uniCat?func=search&query=sysid:85469122 AB - Fostering a positive brand name is the chief benefit parties provide for their members. They do this both by coordinating their activities in the legislative process and by communicating with voters. Whereas political scientists have generally focused on the former, dismissing partisan communication as cheap talk, this book argues that a party's ability to coordinate its communication has important implications for the study of politics. The macro-level institutional setting of a party's communication heavily influences that party's prospects for cohesive communication. Paradoxically, unified government presents the greatest challenge to unified communication within the president's party. As this book argues, the challenge stems primarily from two sources: the constitutional separation of powers and the intervening role of the news media. ER -