TY - THES ID - 8505951 TI - Doomed to internationalization and modernization of corporate culture : the Russian experience of German firms PY - 2012 SN - 3834934976 3834934984 9786613573575 1280395656 PB - Wiesbaden : Gabler Verlag, DB - UniCat KW - Corporate culture -- Cross-cultural studies. KW - Corporate culture. KW - International business enterprises -- Management -- Cross-cultural studies. KW - International business enterprises -- Management. KW - Management KW - Business & Economics KW - Management Theory KW - Corporate culture KW - International business enterprises KW - Business. KW - Leadership. KW - Business and Management. KW - Business Strategy/Leadership. KW - Ability KW - Command of troops KW - Followership UR - https://www.unicat.be/uniCat?func=search&query=sysid:8505951 AB - What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.                                                                                      . ER -