TY - BOOK ID - 84507 TI - The new public : professional communication and the means of social influence PY - 1997 VL - *6 SN - 0521484936 0521481465 0511520786 0511887477 9780521484930 9780511520785 9780521481465 PB - Cambridge: Cambridge university press, DB - UniCat KW - Advertising. Public relations KW - Mass communications KW - Behavior [Manipulative ] KW - Comportement manipulateur KW - Influence (Psychologie) KW - Influence (Psychology) KW - Invloed (Psychologie) KW - Manipulatief gedrag KW - Manipulation (Psychologie sociale) KW - Manipulation (Psychologie) KW - Manipulation (Psychology) KW - Manipulation de l'opinion KW - Manipulations psychologiques KW - Manipulative behavior KW - Overtuigen (Psychologie) KW - Persuasion (Psychologie) KW - Persuasion (Psychology) KW - Public relations KW - Relations publiques KW - Communication KW - Social aspects KW - Aspect social KW - Social Sciences KW - Sociology KW - Public relations. KW - Manipulative behavior. KW - Conformity KW - Psychology, Applied KW - Propaganda KW - Behavior, Manipulative KW - Human behavior KW - Psychology KW - Example KW - Communication and culture KW - Business KW - Industries KW - PR (Public relations) KW - Advertising KW - Industrial publicity KW - Mass media and business KW - Publicity KW - Social aspects. KW - Communication - Social aspects KW - Influence (psychologie) KW - Manipulation (psychologie) KW - Persuasion (psychologie) UR - https://www.unicat.be/uniCat?func=search&query=sysid:84507 AB - Professional specialists, using market research and promotional campaigns, have come to dominate public communication. The modern public of the Enlightenment, based on free discussion, has, in Leon Mayhew's terms, been replaced by a 'New Public,' subject to mass persuasion through systematic advertising, lobbying, and other forms of media manipulation. Mayhew examines this sociological development in terms of discourse and social influence, offering an original theory which bridges Talcott Parsons and Jurgen Habermas. Most importantly, he shows how the rhetorical techniques of the professional communicators are designed to avoid having to defend their claims, thereby precluding meaningful discussion of public issues. As a result, institutions providing forums for good-faith, two-way discourse no longer exist, community through communication cannot be achieved, and the social order is unstable. ER -