TY - BOOK ID - 8434952 TI - The Drivers of Wearable Device Usage : Practice and Perspectives PY - 2016 SN - 3319303740 3319303767 PB - Cham : Springer International Publishing : Imprint: Springer, DB - UniCat KW - Business. KW - Marketing. KW - Information technology. KW - Business KW - Computers and civilization. KW - Business and Management. KW - IT in Business. KW - Computers and Society. KW - Data processing. KW - Smart materials. KW - Wearable technology. KW - Wearable devices KW - Wearable electronics KW - Wearable tech KW - Wearables (Wearable technology) KW - Adaptive materials KW - Intelligent materials KW - Sense-able materials KW - Miniature electronic equipment KW - Smart materials KW - Flexible electronics KW - Materials KW - Computer science. KW - Informatics KW - Science KW - Consumer goods KW - Domestic marketing KW - Retail marketing KW - Retail trade KW - Industrial management KW - Aftermarkets KW - Selling KW - IT (Information technology) KW - Technology KW - Telematics KW - Information superhighway KW - Knowledge management KW - Marketing KW - Business—Data processing. KW - Civilization and computers KW - Civilization UR - https://www.unicat.be/uniCat?func=search&query=sysid:8434952 AB - This book collects multiple research articles studying the factors influencing wearable device usage. Based on multiple empirical studies, which research different kinds of wearable devices such as smartwatches, activity trackers, and smartglasses, potential drivers of wearable device usage are identified and evaluated. Overall, the book provides novel and important insights for both practitioners and academics, highlights their various practical implications for the development and marketing of wearable devices and offers outlooks on further research directions. ER -