TY - BOOK ID - 843233 TI - New-product forecasting: models and applications AU - Wind, Yoram AU - Mahajan, Vijay AU - Cardozo, Richard N. PY - 1981 SN - 0669041025 PB - Lexington, Mass. DB - UniCat KW - Product strategy KW - 658.81 KW - New products KW - -Product management KW - -Sales forecasting KW - -Forecasting, Sales KW - Sales KW - Sales estimates KW - Business forecasting KW - Brand management KW - Management, Product KW - Marketing KW - New product development KW - NPD (Marketing) KW - Product development KW - Products, New KW - Commercial products KW - Industrial design KW - Sales organization KW - Mathematical models KW - -Addresses, essays, lectures KW - Forecasting KW - Management KW - Product management KW - Sales forecasting KW - Mathematical models. KW - -Sales organization KW - 658.81 Sales organization KW - -658.81 Sales organization KW - Forecasting, Sales UR - https://www.unicat.be/uniCat?func=search&query=sysid:843233 AB - ER -