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TY  - BOOK
ID  - 843229
TI  - Services marketing : text, cases and readings
PY  - 1984
SN  - 0138067864 9780138067861
PB  - Englewood Cliffs (N.J.) : Prentice-Hall,
DB  - UniCat
KW  - Applied marketing
KW  - Service industry
KW  - Marketing
KW  - Professions
KW  - Service industries
KW  - Professions libérales
KW  - Services (Industrie)
KW  - Customer services
KW  - Management
KW  - -Service industries
KW  - -658.8
KW  - Industries
KW  - Career patterns
KW  - Careers
KW  - Jobs
KW  - Professional services
KW  - Occupations
KW  - Interprofessional relations
KW  - Vocational guidance
KW  - Marketing. Sales. Selling. Distribution
KW  - Marketing.
KW  - 658.8 Marketing. Sales. Selling. Distribution
KW  - Professions libérales
KW  - 658.8
KW  - Services marketing
KW  - Marketing of professional services
KW  - Rainmaking (Professions)
KW  - Marketing - Management
KW  - Professions - Marketing
KW  - Service industries - Marketing
KW  - Customer services - Marketing
UR  - https://www.unicat.be/uniCat?func=search&query=sysid:843229
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ER  -