TY - BOOK ID - 8408398 TI - Questionnaire design : how to plan, structure and write survey material for effective market research PY - 2013 SN - 9780749467791 9780749467807 PB - London : KoganPage, DB - UniCat KW - Marketing research KW - Questionnaires KW - Methodology. KW - Design. KW - #KVHB:Marketing KW - #KVHB:Methodologie KW - #KVHB:Vragenlijsten KW - Market surveys KW - Retail trading areas KW - Advertising KW - Consumption (Economics) KW - Economic surveys KW - Advertising campaigns KW - Consumer behavior KW - Public opinion polls KW - Methodology KW - Surveys UR - https://www.unicat.be/uniCat?func=search&query=sysid:8408398 AB - ER -