TY - BOOK ID - 8321586 TI - Place branding : glocal, virtual and physical identities, constructed, imagined and experienced AU - Go, Frank AU - Govers, Robert PY - 2009 SN - 9780230230736 PB - London : Palgrave Macmillan, DB - UniCat KW - Place marketing KW - Place marketing. KW - Tourism KW - Markenartikel KW - Standortmarketing KW - Marketing KW - Place branding KW - Marketing. KW - 351 beleid KW - (649) Canarische eilanden KW - .001.3 identificatie KW - (64) Marokko KW - (492) Nederland KW - 658.82 promotie KW - (1-21) steden KW - (493.1) Vlaanderen KW - #KVHA:Taalkunde KW - #KVHA:Meertalige communicatie KW - #KVHA:Marketingcommunicatie KW - #KVHA:Place branding KW - #KVHA:Marketing KW - #KVHA:Toerisme KW - #KVHA:Identiteit KW - Markenartikel. KW - Standortmarketing. KW - Place branding. KW - Holiday industry KW - Operators, Tour (Industry) KW - Tour operators (Industry) KW - Tourism industry KW - Tourism operators (Industry) KW - Tourist industry KW - Tourist trade KW - Tourist traffic KW - Travel industry KW - Visitor industry KW - Service industries KW - National tourism organizations KW - Travel KW - Boosterism (Place promotion) KW - Destination marketing KW - Place promotion KW - Placemarketing KW - Publicity KW - Economic aspects KW - Marketing sectoriel UR - https://www.unicat.be/uniCat?func=search&query=sysid:8321586 AB - How will places continue to compete for the attention of potential investors, migrant workers, traders, students or tourists in an overcrowded, globalised and increasingly online market? This book provides a new perspective on the subject of Place Branding. In particular, it capitalizes on gaps across the virtual and physical global economy and builds a comprehensive and structured overview of the relevant principles, philosophies, fundamentals and models. Beyond logos and slogans, spin and gloss, it links concepts of place identity, projected image, product offering, consumption experience and perceived image in full coverage and in an orderly, theoretically modelled manner, dividing the book into relevant parts and chapters. Each part consists of a theoretical chapter and relevant research based case studies. A unique, recurring and scrupulously analyzed, best-practice, signature case study is Dubai, but also examined are Flanders (Belgium), Florida, Morocco and Singapore, the Canary Islands, The Netherlands (and its province of Zeeland), and Wales. The concluding part of the book then provides a practical, but comprehensive model that guides practitioners, students and researchers in the application of place branding. ER -