TY - BOOK ID - 80838156 TI - Fight for old DC PY - 2016 SN - 9780803299467 080329946X 9780803299481 0803299486 9780803299351 0803299354 9780803299474 0803299486 0803299478 PB - Lincoln DB - UniCat KW - SOCIAL SCIENCE / Discrimination & Race Relations. KW - SPORTS & RECREATION / History. KW - SPORTS & RECREATION / Football. KW - Discrimination in sports KW - History. KW - Marshall, George Preston, KW - National Football League KW - Washington Redskins (Football team) KW - Washington, D.C. KW - Redskins (Football team) KW - Boston Braves (Football team) KW - American Football League KW - American Football League (1926-1927) KW - N.F.L. KW - National Pro Football League KW - NFL KW - Washington Football Team KW - NFL Films KW - NFL Network UR - https://www.unicat.be/uniCat?func=search&query=sysid:80838156 AB - "The story of the convergence of Washington Redskins owner George Preston Marshall, resisting integration as the last holdout in football and in pro sports, with the major changes that took place in the NFL from 1958 through 1962"-- "In 1932 laundry-store tycoon George Preston Marshall became part owner of the Boston Braves franchise in the National Football League. To separate his franchise from the baseball team, he renamed it the Redskins in 1933 and then moved his team to Washington DC in 1937, where the team won two NFL championships over the next decade. But it was off the field that Marshall made his lasting impact.An innovator, he achieved many "firsts" in professional football. His teams were the first to telecast all their games, have their own fight song and a halftime show, and assemble their own marching band and cheerleading squad. He viewed football as an entertainment business and accordingly made changes to increase scoring and improve the fan experience. But along with innovation, there was controversy. Marshall was a proud son of the South, and as the fifties came to a close, his team remained the only franchise in the three major league sports to not have a single black player. Marshall came under pressure from Congress and the NFL and its president, Pete Rozelle, as league expansion and new television contract possibilities forced the issue on the reluctant owner. Outside forces finally pushed Marshall to trade for Bobby Mitchell, the team's first black player, in 1962.With the story of Marshall's holdout as the backdrop,Fight for Old DCchronicles these pivotal years when the NFL began its ascent to the top of the nation's sporting interest"-- ER -